Want to increase foot traffic in your store? Install a brightly lit open business sign that can be spotted from the outside.
The most ignored signs that receive little credit for attracting customers are open business signs. These signs provide critical information that your business is open. Without them, you can lose potential customers who might assume that your business is closed.
Here are some aspects to consider when designing open business signs with a local sign company:
Size
The dimensions for open signs vary, but a typical LED open sign is 12 to 24 inches long and/or wide. Plus, the jumbo-sized LED open sign measures 32 to 40 inches in length and/or width. Also, don’t forget to take into account the depth, especially if you need a thin open sign to fit in-between the window glass and blinds.
Design
Most businesses simply display the word ‘open’. However, when you’re investing in the sign, why not make the most of it? You may have considered using colors that resonate with your brand. Then, why not take a step further and add more branding elements? For example, if you own a coffee shop, you can appeal to the senses by adding a steaming cup next to the word ‘open’. Similarly, a diamond shape can be added if you own a jewelry shop.
In other words, your open business sign doesn’t have to be dull and boring.
Colors
Open signs are typically illuminated using colored LED or neon lights. What you need to know here is that LED technology offers more color variations than traditional neon lights. Thus, if you want your open business sign to accurately match your brand, and go beyond the standard white, blue, and red colors, go for LED open signs.
Visibility
No matter how glamorous your sign is, if it’s not visible to passersby, it won’t matter. The intensity of the lighting used plays a critical role in sign visibility.
If your business facility is located in a busy, vibrant street, you’ll need to consider using stronger lighting options to stand out. Likewise, if your store features dark tinted windows, the lights in your open sign must be intense enough to be visible through the windows.
The size and style of font also contribute to visibility, so be sure to get them right.
Weight
While most LED open signs don’t weigh more than 5 pounds, the jumbo-sized ones can weigh up to 20 pounds. Think about how you’re going to mount your open business sign. The most common practice to mount an open sign is to use a chain on a hook on a wall or window frame. However, weight becomes a bigger concern when you choose to hang your sign using a suction cup hook.
Contact Your Local Sign Company
Now that you know what aspects to consider when choosing an open business sign, it’s time to get to work. If you’re located in Noblesville, Vector Signs Solutions can develop and design a striking open business sign for you.
For long-lasting, high-impact open business signs, contact us today.
