Effective Outdoor Signs for your Business
One of the best things you can do for your business is to choose the right type of outdoor sign. It should fit your business and budget while helping you get the most exposure. Below are ten types of outdoor signs that businesses use.
1. Pylon signs
These huge signs are designed to be seen from a distance. Commonly used at strip centers or malls, these types of signs usually advertise multiple businesses. These kinds of signs help patrons know what types of businesses are found there. Pylon signs are usually electrical signs that light up the business names in the evening. If you are located in a strip center, chances are there is a pylon sign on the property.
2. Pole signs
The name says it all. A pole sign is simply a sign on a pole. Pole signs are typically electrical signs that often have just one company listed. Many pole signs are meant to me viewed from a distance. Some of them have second section with changeable-copy letters to display a variety of messages.
3. Monument signs
Monument signs sit on the ground and have relatively low profiles. They come in many different types of materials like brick, concrete, wood, or high-density foam. These types of signs are usually placed at a parking lot’s entrance, a community entrance, or a building’s entrance. They might list a single company on the sign or list a number of the tenants in a complex.
4. Directional signs
These kinds of signs provide information where people can find specific businesses in a complex. Both pedestrians and vehicles need directional signs. Directional signs tell people where to go to find a particular parking area or a particular building in a business park. Directional signs simply help patrons avoid getting lost.
5. Wall signs
Wall signs typically hang on the wall above the entryway to your business. They’re available in many different shapes and sizes. Some wall signs are just flat panels with graphics. Others are on a lighted acrylic box. Some are individual dimensional letters. Front-lit wall signs light internally but shine forward through acrylic faces. Back-lit wall signs light from behind the sign, forming more of a glow. Wall signs can also be non-electrical or lighted from an external source.
6. Blade signs/Projecting Signs
Blade signs mount perpendicular to a building’s wall. They are helpful for pedestrians finding a business’ entrance and can be lit or unlit. Blade signs often have decorative hardware from which the sign hangs.
Usually constructed of canvas or metal, these signs dress up a doorway. The canvas or metal stretches over a framed arch or overhang. They promote your business and give your customers shelter as they’re entering your business. The company name displays on the fabric with either a print or vinyl graphics.
8. Window graphics
Vinyl window graphics will draw your customers in as they pass by. In addition, they are a great way to identify your business and advertise your services and products. They will grab attention right by your business’ front door.
9. Sidewalk signs
Another great way that you can draw a potential customer’s attention when they’re at your front door is with a sidewalk sign. Sidewalk signs generally have a frame and the ability to change your sign, or they’re a whiteboard so you can change your message on your sign as you need. You can take these signs in and out as needed. Best of all, these signs help attract pedestrian traffic.
10. Vehicle graphics
Because your vehicles may need to drive around the communities you serve, vehicle wraps are among the most effective signs around. These types of signs are perfect when you want to give your business the most exposure. Vehicle graphics are effective when you are out making deliveries or making service calls. Most importantly, vehicle graphics will give your business exposure even when you are parked.
In summary, when you are trying to decide on the right outdoor sign, think about your budget and the type of business you have. Then choose the one that is right for you. It will help you find the right one without a problem.
Questions about Outdoor Business Signs?
Spectrum Signworks is proud to have manufactured all types of signs for some of the finest businesses in Naples, Florida. If you’re interested in working with our world-class designers on signs for your business, give us a call at 239-908-0505!