As a sign company located in Menomonee Falls, Wisconsin, Optimum Signs has seen our fair share of vehicle wrap projects. But few can compare to the ambition of a long-time client who approached us to completely revamp their white Volkswagen Bug into a vibrant mobile billboard. They wanted to turn this iconic car into a rolling promotion for their Milwaukee-area driver’s education business. With the Bug’s already distinctive curved shape, we knew we had the perfect foundation. Now we just needed to give it some serious visual pop. Cracking our knuckles, we dove in headfirst, eager to make this client’s unique vision a reality.
Crafting a Concept with Visual Impact
Our first step was to brainstorm ideas and nail down a creative concept. Our client explained that the vehicle wrap needed to grab attention from all angles as the Bug traveled around Milwaukee, Brookfield and New Berlin. Vinyl wraps allow for about 80% color consistency when printing, so we used a two-phase approach. First, we covered the car in an electric intense blue vinyl wrap. Then we’d accent it with eye-catching yellow and light blue graphics. Flowing lines would sweep playfully along the sides, leading the eye to the company name framed in a clean, modern font. If executed correctly, the graphics would appear painted on rather than stuck on.
Engineering a Durable, Road-Ready Wrap
But for us, a quality vehicle wrap requires more than just stunning visuals. It also means using materials engineered specifically for long-lasting outdoor use on automotive surfaces. The high-grade vinyl we selected adheres securely to paint, while remaining flexible enough to contour the Bug’s iconic curves. And when the time comes to change the graphics, it can be removed without damaging the finish. We also knew safety was important for our client’s work with student drivers, so we suggested adding reflective decals along the rear bumper to improve visibility.
Applying a Vehicle Wrap with Precision
While the design process is crucial, custom vehicle wraps also demand meticulous, precise application. Laying down flawless graphics on a curved surface takes skill and patience. Using extensive measurements, taping and plotting, our team got to work cutting and carefully applying the vinyl. We stretched and smoothed every inch, using heat to perfectly conform the material to the Bug’s rounded features. Both sides had to be perfectly symmetrical, with the graphics aligned and mirrored for harmony. The curved surfaces of the VW Bug, especially the rear bumper, presented a unique challenge. With no flat surfaces to work with, we had to measure, tape off, and lay down the graphics by hand. All said, transforming this little white Bug into a bold blue mobile billboard took nearly 30 hours from start to finish.
The Proof is in the Paint…Well, Wrap
Now when this bright blue Bug zooms down the streets of Menomonee Falls or cruises through Milwaukee, it’s sure to grab attention with its sleek, fluid lines and vibrant colors. And that eye-catching style was precisely what our loyal client had in mind when they approached Optimum Signs for this ambitious project. They wanted to reimagine their vehicle into a unique, moving advertisement for their business. As a loyal customer, they received a special discount on this complex project. Thanks to our experienced team and state-of-the-art printing capabilities, we brought their one-of-a-kind vision to life.
Rolling Advertisements to Get You Noticed
So whether you’re looking to boost visibility with a custom vehicle wrap for your Milwaukee-area business, or simply want to give your personal ride a modern, head-turning makeover, let Optimum Signs get your wheels standing out. We love collaborating with clients to create eye-catching mobile advertisements tailored to promote brands across southeastern Wisconsin. Let’s chat about how we can hit the road together with a wrap that gets you noticed!
