We have been doing work for Wisconsin Home Improvement for over 7 years and we have wrapped every type of vehicle from cars and pick ups to box trucks. We have done wall signs for their offices and graphics for their trucks. And we are very thankful for their trust and business. This time WHI has decided to give a few of their sales people vehicles to drive while working. You can’t have a business vehicle without branding, right?
You would be surprised how many businesses have vehicles that aren’t branded. They are missing the opportunity to use the exposure of having a mobile billboard. In the old days, companies would count on Yellow Pages to advertise their company. Once phone directories went away, businesses were facing stationary billboards. Great for a big splash. The only issue is that they don’t move. The same people travel past the billboard on a daily basis. The way advertisers sell billboards is on the CPM (cost per thousand). This is a very effective way to breakdown the cost into a very small bites. The problem remains that billboards only get you exposure to people that are traveling past the sign. With a business wrap, every where you drive, you are exposing potential customers to your business. Drive to a customers site, there your business is. Driving from one appointment to another, every one you drive past, sees your business. If a wrap is done correctly, in as short as 15 seconds, everyone that sees your vehicle knows what you do and how to get ahold of you. It is a very effective means to spend your marketing dollars with quantifiable results.
This vehicle started off slate grey. As you can see, that’s not the case anymore. We designed this wrap to take advantage of the bright green color that WHI uses on their marketing. The color allows for high contrast and very clear graphics. Our goal is to deliver the message of what the company does in a very quick method. We also want to make sure that the customers know how to best get ahold of them. Be careful of designers that want to tell a story on a vehicle. It doesn’t work. Quick and very concise message that tells what you do and how do you get ahold of them. That’s it. Nothing more. Remember, most people see the vehicle at 30 mph which doesn’t leave a great deal of time to read.
Optimum Signs would love to talk with you about your marketing message and how best to deliver that message via a vehicle wrap. Our designers have been doing this for a very long time and we know what works. We can be reached at 262.289.9481 or emailed at info@optimumsignswi.com.
