Last August, Interstate Parking came to us with an odd request. The request was to help them design a marketing package for a parking lot that they were bidding on. The property owner wanted to see what they would do to create high demand for the parking lot. They wanted to see everything from the parking rate structure to how they would approach the City of Milwaukee to address access issues with the lot.
When we arrived at the lot, the lot looked run down, The company that was managing the lot hadn't updated any of the signage for several years. The designs were very rudimentary, simple wooden posts with painted signs. All of the signs showed early signs of rot and most had paint that had worn off. The way finders were 3- 4x4 square, wooden posts, set in a way to create a triangle. If you remember anything about high school geometry you realized that you can't have square posts in a triangle and have a flush surface to mount flat signs to. There were gaps between the signs and the posts which made the structure very unstable. There was no direction for parking customers as how to or where to pay. Was there a lot attendant? What should they do if they have difficulty? Overall, this lot was in sorry shape.
We started by photographing the entire lot. The light poles to the concrete islands, street access to the location of the new pay machines. Everything had to be measured and drawn out so we could provide the level of information and detail that Interstate was going to need to win this project. We started with the entrance to the lot. We designed a 13' tall monument sign that can be seen from over a quarter of a mile away. By using structural aluminum, the sign was light enough for two people to lift into place. We recommended replacing the way finder signs with structural aluminum frames that are electro-statically painted, 4 sided directional signs and informational placards. We also suggested placing banner flags on both sides of the 10 light poles. But because the location is so close to the lake and wind is a problem, we also recommended that the banner flags be printed on fabric. This way we reduced the wind load on the light poles. When it came to the pay station located at the east end of the lot, we recommended a 4' x 8' horizontal sign, a 8' x 4' vertical sign, and a 2' x 10' sign listing the rates and any and all information that someone using the lot may need.
When we sent over our recommended package complete with photos of how the lot will look after we install the signs, the folks at Interstate said that they never had this kind of support from a partner before. Needless to say, they got the contract and we built and installed the package just as it was designed.
If you happen to have a project that seems like it just isn't going where you want it to, no matter how big, please contact Optimum Signs at 262.289.9481 or email at info@optimumsignswi.com. We would be all too happy to help you bring control and professional design to your project.
Milwaukee, WI - Signs for Interstate Parking Lot in Wisconsin
SYNOPSIS: Last August, Interstate Parking came to us with an odd request. The request was to help them design a marketing package for a parking lot that they were bidding on. The property owner wanted to see what they would do to create high demand for the p
Custom marketing package helps win parking lot bid
BY: ,
Last August, Interstate Parking came to us with an odd request. The request was to help them design a marketing package for a parking lot that they were bidding on. The property owner wanted to see what they would do to create high demand for the parking lot. They wanted to see everything from the parking rate structure to how they would approach the City of Milwaukee to address access issues with the lot.
When we arrived at the lot, the lot looked run down, The company that was managing the lot hadn't updated any of the signage for several years. The designs were very rudimentary, simple wooden posts with painted signs. All of the signs showed early signs of rot and most had paint that had worn off. The way finders were 3- 4x4 square, wooden posts, set in a way to create a triangle. If you remember anything about high school geometry you realized that you can't have square posts in a triangle and have a flush surface to mount flat signs to. There were gaps between the signs and the posts which made the structure very unstable. There was no direction for parking customers as how to or where to pay. Was there a lot attendant? What should they do if they have difficulty? Overall, this lot was in sorry shape.
We started by photographing the entire lot. The light poles to the concrete islands, street access to the location of the new pay machines. Everything had to be measured and drawn out so we could provide the level of information and detail that Interstate was going to need to win this project. We started with the entrance to the lot. We designed a 13' tall monument sign that can be seen from over a quarter of a mile away. By using structural aluminum, the sign was light enough for two people to lift into place. We recommended replacing the way finder signs with structural aluminum frames that are electro-statically painted, 4 sided directional signs and informational placards. We also suggested placing banner flags on both sides of the 10 light poles. But because the location is so close to the lake and wind is a problem, we also recommended that the banner flags be printed on fabric. This way we reduced the wind load on the light poles. When it came to the pay station located at the east end of the lot, we recommended a 4' x 8' horizontal sign, a 8' x 4' vertical sign, and a 2' x 10' sign listing the rates and any and all information that someone using the lot may need.
When we sent over our recommended package complete with photos of how the lot will look after we install the signs, the folks at Interstate said that they never had this kind of support from a partner before. Needless to say, they got the contract and we built and installed the package just as it was designed.
If you happen to have a project that seems like it just isn't going where you want it to, no matter how big, please contact Optimum Signs at 262.289.9481 or email at info@optimumsignswi.com. We would be all too happy to help you bring control and professional design to your project.
