At Pure Image Signs and Graphics, we think of signage as a way to convey key information. This includes information about what a store sells, or information about safety in the workplace, or simply where to park your car, or find a toilet. Signs help people find what they need.
In our experience, signage is used in a myriad of ways that include:
- Advertising / Marketing
- Information / Recognition
- Directional Information
- Health and Safety Information
Advertising / Marketing
Signage is an effective way to communicate to people who you are and what you are selling. They present an image of your business and, if done well, communicate a powerful message that conveys who you are without requiring the full attention of the people who view and receive the message.
Unlike other media, signs do not require directed attention to be effective. And they advertise your business 24/7.
Information / Recognition
Signage helps people recognize and identify what they are looking for whether it is a cup of coffee, a toilet, a specific doctor’s office, a place to buy petrol, or a convenient place to park your car.
Directional Information
Directional information is useful no matter where you are. Can you imagine navigating a shopping mall, or an airport or hospital without the aid of signage?
Directional signage information is also particularly useful in construction zones and outdoor events as well as in stadiums, universities, or any large venue where multiple exits and entrances exist or multiple buildings are involved.
Health and Safety Information
Health and safety signage can be found most everywhere from schools to hospitals to assembly lines, hotels, shopping centers, conference facilities and construction sites. This type of signage is used to convey clear, easily understood messages that indicate fire/emergency exits, hard hats required, no smoking, chemical hazard, and other warnings about potential hazards or regulations.
This kind of signage uses both language and symbols so that anyone can understand them, regardless of what language they speak or whether or not they can read.
Signs Are Always on the Job
No matter what your business, your on-premise signage communicates to customers and potential customers 24/7, week after week, month after month, year after year. The more memorable the sign, the more likely it is to draw in customers, but it’s worth remembering that your signs do not sleep.
At Pure Image Signs and Graphics, we will customize your signage so that it conveys the image you want people to have of your business.
Contact us today! We look forward to working with you.
