Getting your business into the top-of-mind category with customers and keeping it there is a function of your marketing frequency and effectiveness. Doing this need not break your budget.
At Pure Image Signs and Graphics, we offer the following suggestions to help your business thrive.
Obvious, we know, but take a good look. Is the first thing that your customers see telling them the right story about you? An adequate sign is not enough; it should be compelling. Ask someone you trust to give you an honest assessment. Ask them what the sign is telling them about you. Look at your sign objectively. Do you think that it represents you well? If so, move on. If not, call us.
Use Banners
Banners are a great way to advertise promotions, sales, and specials. They are also effective when you want to change up the look of your storefront according to the season or for an event.
Use banners to announce your community commitment, for example, by fundraising for your favorite charity. Giving back to your community on a routine basis encourages people to shop with you. Let your customers know when you are doing this by using a banner to broadcast your philanthropic endeavors.
Do Trade Shows / Farmers Markets / Festivals/Be an Exhibitor
Getting in front of potential customers by having an exhibition at a trade show or local market, or showcasing your business at a local festival, home show or business exposition is a good way to get the word out about your business.
Wrap Your Vehicles
Partial vehicle wraps are a brilliant way to advertise your business. For a relatively small investment, the face of your business travels around neighborhoods or parks on the street.
Advertise on Local Transportation Vehicles
Transportation companies will happily use your logo and advertising message on their buses, vans, and trolleys. Considering the number of people who see the messages, this is a modest
cost form of advertising.
Make Use of Social Media
Social media is another inexpensive way to keep customers informed about what your business is doing. It’s great for posting special promotions as well as informing people of upcoming events, sales, promotions, and fundraisers.
Your Main Sign
Getting people into your business takes constant marketing. In fact, the short list above is just a starting point. Contact us today if you’d like to discuss more strategies for making your business a
n ongoing success.
At Pure Image Signs and Graphics, your success is our success. Call us!
