Maybe you have a limited budget for signage, or are starting from scratch and need to know where you should focus your attention as you get a new business off the ground. What is more important to keep your business going: indoor signs, or outdoor signs?
The Benefits of Indoor Signs
Indoor signs like directional signs or lobby signs let customers and potential clients know where to go. You can mark areas like bathrooms, special sales sections, departments of your retail location or office building, and other information that won’t change frequently. These signs save everyone time and effort, as customers can navigate without annoyance, and staff doesn’t have to field the same questions about wayfinding.
The Benefits of Outdoor Signs
Of course, an outdoor sign with your company’s name is a must-have. It’s the only way people will know exactly who you are, and it’s what sets the tone for the rest of a customer’s experience. If you skimp on this sign, chances are people won’t bother stepping through the door.
Other outdoor signs that are advantageous include a sign with contact information, in case you are closed when a potential customer comes by, or someone simply wants to contact you at a later date. Hours of operation are also important to share.
Outdoor signs are beneficial because they give a preview of what people can get out of visiting your location. From the basics we mentioned here, to signs displaying sales and specials, you can’t deny the importance of outdoor signs.
What’s More Important?
We think that the most important signs, indoor or outdoor, are those that give out the required information and details. If you can only get a few signs, or are upgrading a few at a time, focus on these first. The main outdoor sign displaying the company name is likely the most important, followed by a sign or several signs with contact info and hours of operation. Be sure that indoor signage covers the basics such as wayfinding to bathrooms and other integral areas of your location.
After that, you can invest in additional signs, knowing that your customers can find you, and find their way around. 
We’re happy to help you come up with a sign strategy, and create quality signs for your business! Give Pure Image Signs and Graphics a call at 604-409-8040 or email info@pureimagesigns.com.
