There are so many ways your retail outlet may enhance the consumer’s buying experience through window graphics. From informative retail signs to powerful POP displays, every window graphic can make a difference.
Below are seven benefits of window graphics for retailers.
Inexpensive and instant
Using window graphics is an inexpensive way to attract prospective customers on the road. They are a creative way to assist in displaying precisely what your company offers.
Window graphics offer the freedom to display what you sell, who you are, and existing promotions. They help encourage word-of-mouth which is great advertising for your company within your neighborhood.
Boost brand awareness
The name of your company should be at the forefront of your customers’ minds. Therefore, it’s important to display it within prominent areas. An eye-grabbing window graphic will catch people’s attention and help your business build brand recognition.
Avoid city permits
When you need to place a sign, banner or sidewalk sign, most cities restrict the size or require you to buy a permit. Breaking these rules may result in a fine.
Windows, however, often give you more freedom. Take advantage of window graphics to save money and time.
Direct customers
Did you ever visit a store inside a retail strip mall that took up two units? Did you walk up to the first door you saw only to find out that it was locked?
This company wants customers to use the other door, but window graphics would have avoided potential confusion and frustration. This is especially important because good first impressions can influence how people feel about a brand and how they shop.
Window graphics can direct people to the entrance, offer useful location information, or inform them about parking.
Enhance view
If your company’s or retail space’s windows overlook ugly alleys, fences, or dumpsters, it’s possible to use a window graphic to conceal those views from customers.
Consider adding a window graphic that shows your product in action or thanks customers. And note that perforated window graphics will allow plenty of light into the store.
Promote specials and sales
Give your marketing an added boost through the use of window graphics that promote special promotions and offers. When you have an important event or offer, don’t underestimate the effectiveness of informing people via attractive graphics.
Pique curiosity 
Window graphics can pique curiosity. You could use window graphics strategically, therefore, with this in mind. If a prospective customer is interested in your window graphics, yet cannot see directly into your store, they may take the extra step to enter your store to check what there is on offer.
For more details on our window graphic products, call Pure Image Signs and Graphics Inc. at (604) 409-8040 today.
