Let’s look at the leading four reasons we come across to display A-frames, portable signs, and wallpaper or mural graphics outdoors this summer.
Create awareness within the neighborhood
Mural graphics, A-frames, and portable signs make a huge impact on people passing by. They bring immediate awareness to special offers, grand openings, and summer sales in the neighborhood.
While we travel the same routes, our minds are always browsing for novelty. New signs stand out.
To those regular faces that form your neighborhood, your mural or another creative sign can be a silent salesperson strolling with them for a couple of minutes and spreading your message. And if your message hits home, there’s no telling how many times they might share it.
Grow your area of influence, road-by-road
Storefront signs are very effective, but they are restricted to the immediate area that surrounds your store. Strategic placement of road signs, however, is an excellent tactic for attracting consumers who do not regularly pass by your store. This is especially useful when you have an event or sale, and when visibility and weather are optimal.
Many business owners have the biggest success putting their road signage a couple of streets away from the storefront, with clear directions included in the signage copy.
Installing signage away from your storefront means leaving your marketing investment out of sight, but you can increase your reach for any promotions.
Options of outdoor signs are very affordable
Portable signs and A-frames are very effective at generating impressions and leads. Their mobility will mean they may be reused often.
And that is not all. They are also very affordable, even with customized production.
Immediately capture new online traffic
Using outdoor signs this summer can help you generate traffic for your company’s site.
Listing website addresses in sign copy once was a faux pas. Back then, few people took the time to jot down even the best URL. Now, however, most people stroll around with internet accessibility inside their pocket.
Today, portable signs, murals, and A-frames are some of the leading tools for consolidating your offline/online presence and for promoting websites. Moreover, if you use a dedicated landing page for
your sign copy, page metrics will provide you hard data on the efficacy of the outdoor signage.
