Three questions... Are you currently operating a business or planning on starting one? Do you have an overall marketing strategy in place? Have you thought about what signs you want and what signs are required by code and law? Answering these questions needs to be part of your overall business strategy. Good signage tells potential customers who you are and what you do at a single glance. What a Sign Does Signs speak on your behalf round the clock, rain or shine, every day of the week. Because of this, it is important to put thought into what you want your sign to say about your business. A well-placed, well-designed exterior sign draws attention to your business, especially in high-traffic pedestrian areas. It also draws people into your establishment. In large part, signs serve as a primary link between your business and your customers, even on social media where photos of your exterior signs identify you to the virtual world. Choosing a Sign Type Exterior signs can be ground-mounted or building-mounted. Any sign can be designed in a variety of shapes and sizes, but ground signs are typically used by businesses identifying themselves from a road in order to be more visible to passing motorists. They often use a building-mounted sign as well to be more specific about the location of the business and to reinforce the message. In high-traffic pedestrian areas, building-mounted signs are usually attached to the place of business. They are extremely effective for drawing potential customers in. Business signage should be well thought out and executed to stand out in downtown shopping areas. A professional team can help with this, paying expert attention to every aspect of your sign or signs. Signage as Part of an Overall Marketing Strategy Whether you are a small, medium or large business, create a cohesive message about who you are and what you do. Professional designers can help ensure that every implementation of your messaging - including signage, online presence, and promotional advertising – is working toward the same goals. For businesses with limited marketing funds, a beautiful sign containing your business logo helps to reinforce your brand. It can create a lasting, positive impression in people’s minds. That’s why it’s not enough to take a logo, make it large, and attach it to a building. Giving thought and planning to what you want people to know about you and your business will help you attract more attention and get more people interested in your business. Do not skimp on the design and implementation! At Pure Image Signs and Graphics, we’ll work with you and within your budget to create eye catching and engaging signage. Give us a call at (604) 409-8040 or email us at info@pureimagesigns.com