Outdoor signs promote your brand, advertise your business location, and inform passersby what you’re selling. They’re integral to any marketing campaign. A commercial business without an outdoor sign is like an iceberg: barely visible.
We’re a nation of drivers. While the opportunist pedestrian shouldn’t be ignored, much of your passing audience will be in cars. While vehicular traffic can be very lucrative, making the most of it can be problematic. Unless you’re lucky enough to operate beside a permanently gridlocked road, most drivers will only glimpse your outdoor sign.
Making your outdoor sign bigger may attract more attention, but there is a better way. Often neglected but very effective: increase the height of your outdoor sign. Even at high speeds, drivers passing by are more likely to spot a sign that is higher than others. They are visible from a further distance.
Pylon Outdoor Signs
Here’s when the pylon sign becomes a particularly attractive option. Pylon signs are often designed to cater to the needs of the many tenants of a retail park. Each tenant business has a strip sign within the pylon. Some may pay more to be near the top. Many businesses, however, erect pylon signs with the express desire of marketing their business only. They want to stand out from the crowd of neighboring retailers.
The pylon sign usually stands on one or two galvanized steel supports. Sometimes the plastic lightbox – which can extend the full height of the sign – conceals the pylons from view. However the pylon is designed, the structure must be strong and wind-bearing.
Local zoning regulations will apply, but you can often determine the ideal height of a pylon sign by measuring the mean speed of passing traffic. And an LED-illuminated pylon sign can attract new business from miles around.
Raise Profits By Raising Your Outdoor Sign
Don’t underestimate the power of height for generating new business. If your premises are flat-roofed, have you considered shifting your business sign from the front fascia and turning it into a billboard on the roof? Again, local zoning regulations may apply, but a billboard is far more visible at longer distances.
Raising your outdoor signs raises your annual revenue. At the same time, stamp your trading authority in the area. To learn more about business signage and how thoughtful installation can help your business, give us a call at (604) 409-8040 or email us at info@pureimagesigns.com
