Many restaurants love to provide tables outside for diners to enjoy a nice view and some fresh air. This can be risky if they think it may rain, so most restaurants will provide an awning for shelter.
Awnings are often a temporary alternative to a porch, and made from vinyl or a synthetic fabric which is retracted at night. Other entrance-way awnings are more permanent. These are often quarter-barrel or half-barrel designs with supporting legs and framework.
An awning is an attractive decoration to the restaurant façade. Because it draws the eye, it is an ideal place to install a sign. This is particularly true of restaurants on a main street, where they will be competing with other establishments.
If your restaurant is located on a busy thoroughfare, you should strongly consider adding your brand to your awning. This will attract more people to your restaurant and increase your revenues substantially.
The awning itself, of course, is a kind of sign. At the very least, it tells people passing that dining outside is an option without the risk of getting wet or sunburned.
Placing your brand on the awning helps reassure potential diners that their comfort is important to the restaurant staff. And awning signs add a sophisticated and cosmopolitan look to any street restaurant. Not least of all, people dining outside are very visible proof to passersby that a restaurant is a popular place to eat.
During sunny weather, awnings keep the sun off people dining outside, while also keeping the interior cooler. Another benefit, however, is that when it rains, people walking along the street are likely to take shelter under your awning, which gives them the opportunity to take a good look at your restaurant and the dishes you serve. They may become instant customers, or mentally bookmark your restaurant for a future dining date.
With the high resolution printing facilities available these days, any branding can be easily transferred to an awning. Even if your brand involves an intricate, copperplate font, we can print it so that it endures in all weathers, without fading.
If you don’t already have a well-designed brand, let us help you. Depending on the type of cuisine you serve, we can suggest the right fonts, colors, imagery, and style. We’re ready to meet your signage needs in any way you desire. Give us a call at 604 409-8040 to get started today.
