Is your business hard to find? Here’s how installing a monument sign can help introduce new customers to your business and let them know they are at the right place.
Usually positioned in front of a building, campus, shopping center, subdivision, park, or other site, monument signs are freestanding signs. Detached from a building and mounted on the ground, they have a base constructed of a permanent material such as concrete block, brick, or masonry, which gives them a substantial look. Hence the term “monument” sign.
Custom monument signs are an ideal way to showcase your business in your area. They combine graphic and architectural designs to provide unique signage that passersby will notice and remember. They also serve as navigation tools to access roads or parking lots. Monument signs offer cost-effective marketing to help boost brand recognition and in turn, sales.
1. Improved Visibility
Mounted at an eye-level, monument signs help travelers in the area identify your business, organization, or neighborhood. They deliver branding that’s hard to miss. They can even attract business to your location, making it much easier to maintain profitability. Moreover, incorporating illumination in your monument sign is another way to capture more attention at dawn, dusk, at night, and during overcast days.
2. Inexpensive & Durable
When comparing the cost of monument signs to the value they provide over the years, this is an extremely low-cost signage option. Moreover, it adds value to the business by being easy to identify and a true landmark sign that customers will look for in every visit.
Custom monument signs are resistant to harsh weather conditions, making them the perfect investment if you want long-lasting signage. They require little to no maintenance since they are made from hard-wearing materials. They are also relatively less expensive than other modes of advertising such as billboards, newspapers, and social media advertisements since you don’t have to pay for rent, airtime, and impressions.
Custom monument signs are great for displaying not just your business name, logo, and slogan, but also other important details such as your contact number, email, store or office hours, website, etc. These signs also serve as landmarks and wayfinding tools for people who are either trying to locate your business or something else nearby. Although they may not automatically choose to visit your store, shop, or facility, there’s a high chance that they will remember your company when they need to purchase a product or service that you happen to offer.
Hire a professional company!
While you can get custom monument signs from anywhere, collaborating with a professional like Detroit MI Signs & Graphics is always best.