Do you want your brand to stand apart from the competition? You can do so by using custom channel letter signs! Channel letters are 3D letters used to create signage for businesses, such as shopping malls, retailers, restaurants, bars, medical buildings, etc. Each letter is placed individually next to each other to spell the business's name. Due to their three-dimensional design, the letters protrude from the mounting surface, standing out to those passing by your business. Detroit MI Signs & Graphics makes customized channel letters so that your brand can reach new heights. Here is why you should consider using them for your brand too.

1. Increase Your Visibility Channel letter signs increase the visibility of your business because they are hard to ignore. Their big, bold, and illuminated fonts are eye-catching, making them visible 24/7. You can illuminate your channel letters in various ways, so they continue attracting potential customers even at night or help them find your location. This helps in developing the identity and reliability of your brand.
2. Choose the Lighting Options Channel letters are usually illuminated as either front-lit letters or reverse/back-lit letters. Back-lit/reverse channel letters, also called halo letters, display a solid face and are illuminated from behind. The open side of the housing faces the wall, allowing the light bulbs to reflect their light against it, creating a soft halo effect around each letter. These signs can be used outdoors but are best used indoors, especially if you are located inside a strip mall alongside other retail stores.

Front-lit channel letters have a closed aluminum back, side panels, and a plastic face lit from the inside. These are the standard for channel letters, with faces that can come in different colors to complement your building design.

3. Save Your Cost Previously, brands were using neon and fluorescent lights, which increased the maintenance and energy cost. However, today businesses are using LED lights over traditional ones, which consume less power and are more eco-friendly due to lack of mercury and lead. They also use a lower voltage transformer and have a lifespan of at least 100,000 hours. Since they are made from rust-proof stainless steel or aluminum, they are incredibly durable, which means you won't waste materials by replacing them often, and your maintenance cost will be saved.4. Get Exceptional Customer Service At Detroit MI Signs & Graphics, we understand that different businesses have different needs. Therefore, our friendly and experienced sign specialists always take the time to sincerely listen to your unique concerns and strive to give you customized signage solutions with creativity and expertise. Business owners in South East Michigan trust us to produce only the most outstanding products that meet and even exceed their expectations. [video width="960" height="540" mp4="https://cityscoop.us/madisonheightsmi-signcompany/files/2020/11/Las-Vegas-7405.mp4"][/video] If you want your brand to stand out above the crowd and competition, visit our website for the best custom channel letters.