Power Crunch, the maker of energy bars and protein powders for active bodies, is all about providing brain food for your body, which is why their motto is “treat your body smart.” Â So, it makes sense that they would also make their fleet work smarter too!
Project: Custom Fleet Graphics
Location: Irvine, CA
Client: Power Crunch
Power Crunch Scion Wraps
The company’s fleet of seven Scion XB vehicles were all wrapped identically. Power Crunch’s in-house art department created the overall concept. They then sent their design elements to Iconography’s in-house art department, where our design staff built the files into the correct layout in order to print the material and have it fit correctly on the vehicles. Our client’s design represents all the key elements of an effective vehicle wrap:
1. SIMPLE – the design is simple, clear and easy to identify the product that the fleet is promoting. An overly complicated vehicle wrap design can detract from your company’s message.
Power Crunch Scion Wrap
2. COLORS – the colors on a vehicle wrap, just like your company’s colors, should be complementary, and again, simple. Colors that don’t work well together will also distract your audience from your messaging. You don’t want people to notice your vehicle wrap due to clashing colors, because if they do, that is all they will notice.
3. LIMITED TEXT – less is definitely more when it comes to including text on your vehicle wrap design. Your company, brand or product name, logo, tag line and maybe a web address are all you need. Save the fine print, lengthy descriptions and laundry list of  your outstanding services for your website. Your vehicle wrap should drive folks to your website, pun intended.
Power Crunch Wrap
Remember, while the vehicle wrap is the most effective form of outdoor advertising in terms of both cost per impressions and message recall, your audience still only has a few seconds to take in your message, so your wrap needs to be as clear and concise as possible!
Is someone in your marketing department interested in using your fleet to promote branding and awareness? Give the experts at Iconography Studios a call today at 714-527-5424. We can help with everything from design to production and installation of graphics on your fleet, whether its just a few local vehicles or a large fleet coast-to-coast.
