Our friends over at Katella Bakery, Deli and Restaurant in Los Alamitos, recently went through a rebranding which involved updating their new graphics onto internal and external signage as well as their fleet of delivery vehicles.
Project: Graphics Rebranding
Client: Katella Bakery, Deli and Restaurant
Location: Los Alamitos, CA
Lampost Banners
Great looking, coordinated signage is a must for any business to remain competitive. When it comes to re-branding and implementing a whole new graphics package, including updating your businesses signage  inside, outside, and on your fleet, it may sound overwhelming. But when you work with a company that can manage the entire process for you in-house, from design through production and installation of all of your new signage and fleet graphics, it becomes a piece of cake!
Sprinter Van Wrap
While posters and other point-of-sale items can be produced in just a few days, other longer-term and more permanent signage can take several weeks or longer depending on manufacturing complexities and city ordinances. Some businesses prefer to unveil all of the new graphics at once, while others that we have worked with have rolled the new graphics out gradually. Either way, a good project manager will keep track of all of the details and scheduling for you.
Monument Sign
During the design phase of your rebranding, it is always a good idea to develop a Brand Style Guide. Â This will be critical information for any employee or agency who will help in the production of your new graphics. The critical components of any Style Guide that required for graphics reproduction will include:
1. Â LOGO: color, sizing and placement in relation to other text or items. Ideally, a vector artwork file of your logo will be included in your Style Guide.
2. COLOR GUIDE: this will include your primary and secondary colors and combinations, and will specifically call them out in several formats including PMS, CMYK and RGB. These codes are critical to producing the correct colors in different mediums such as paint, printing, and electronically.
Custom Signage
3. FONT GUIDE: this includes which font styles are to be used and when and in what context.
4. SIGNAGE AND OTHER TEMPLATES: this will include the layout of your logo, colors and taglines in commonly used arrangements, such as signage, letterhead, business cards, press releases, etc…
If you are a restaurant or other business looking to implement a rebranding effort, give us a call today at 714-527-5424!
