Simply put, a car wrap delivers an unparalleled marketing impact. There is no other form of outdoor advertising that delivers even near the results that we see from vehicle wraps. The effectiveness of these “mobile billboards” has been researched by industry analysts and trade representatives. According to Outdoor Advertising Magazine, outdoor mobile media billboards, or vehicle wraps, have a 97% recall rate, and 96% of people surveyed believe mobile advertising is more effective than traditional outdoor advertising, such as stationary billboards.
Perhaps even more impressive, is the relative cost of mobile advertisements when compared to other media. “The cost of advertising over the life of the vehicle is a miniscule amount,” says Peter Bearth, director of Spectrum Media Group in Dallas, a division of J Perez Associates. It’s true. With most vehicle wraps lasting anywhere from 3-5 years, the cost of the wrap is less than your daily cup of coffee.
What makes car wraps so effective is that competition for your audience is limited. There is no junk mail or spam folder for a vehicle wrap, no pop-up blockers, and the user doesn’t have to click on anything to view it. In fact, your audience can’t turn it off, change the channel, fast forward it or throw it in the garbage.
With all of these reasons, it’s pretty difficult to come up with a good reason NOT to wrap your vehicle, whether your business operates just one car or a fleet of hundreds. Car wraps are one of the most effective ways to promote your business, product or service.
Nissan Cube Wrap
