"Over the years, I have used several different sign and printing companies for various small projects, like card and brochures. However, when it came to opening my first salon, I knew I needed some strong talent at an affordable price.Lucky for me, I chose Iconography, because I ended up getting stuck with a lot more than just having a pretty exterior sign made – our retail location didn’t even have a sign plan for the building yet. James, for a small fee, did all of the necessary things to get a sign plan approved by the City of Santa Monica’s Architectural Review Board and ultimately get our sign installed – no small feat. There was no doubt that as we started on our subsequent locations, we would be using Iconography for all of our signage, vinyls and banners." - Charlie Moffet, Owner, Phenix Salons [caption id="attachment_285" align="alignleft" width="150" caption="Custom Business Sign"][/caption] Phenix Salon Suites opened its new location in Santa Monica, CA and were in need of an upscale sign to meet the high standards in their new neighborhood.  Before the design phase of the job could even begin, we had to help the owners secure a sign plan for their new location with the City's Architectural Review Board. This meant several meetings, renderings and revisions to arrive at a solution that would meet the City's criteria as well as meet the customer's desires and expectations. Once the City had signed off on all the necessary documentation, we were ready to begin construction of the sign. By using acrylic letters that are pushed through a shaped aluminum backer we were able to give the sign lots of dimension.  The cabinet face is painted black to showcase the metallic silver painted letter faces.  At night, the internal light escapes through the sides of the letters to light up the sign. After the sign construction was completed, we installed a raceway to the back of the sign. We then mounted the raceway to the back of the existing awning, giving the sign an elevated appearance. [caption id="attachment_286" align="alignright" width="150" caption="Storefront Sign"][/caption] Important criteria to consider when designing your sign are the location of your sign, size of your sign, materials, method of illumination, and finally, building codes.  These five items all affect the outcome of your sign.   A great way to start is to send us a copy of your sign criteria from your landlord.  This will help us get started in the right direction. Here at Iconography, we are experts in helping your business navigate the process of designing, permitting and building the best sign possible for your business and your budget. Give us a call today to learn more at 714-527-5424.