“Just like their designs, Iconography stands out from all other competition. We chose to work with them based on their website pictures and portfolio; which display the amazing creativity they are capable of. All of Iconography’s designs show that they think “out of the box”. Combine that with their expertise in Smart Car wrap installation and PC Ninja now has the best form of advertising exposure. Â
Everywhere we go, zipping through town, city, or country, people literally stop us while we are driving, and ask us, “Do you fix computers?” People see us and remember us. Driving our Smart car is certainly helping to drive our business and make us an icon!” – Melvin Foo, Owner, PC Ninja
Savvy business owners like Melvin Foo know that vehicle wraps offer the most effective form of outdoor advertising available – both with respect to cost per impressions and retention rate!
Proper vehicle wrap design is key to the effectiveness of your vehicle wrap. Our award-winning design team at Iconography are experts in bringing together the appropriate combination of color, design and text to deliver a vehicle wrap that makes an impact. Our team follow these three basic rules in designing custom vehicle wraps:
1. Use of Color: should be bold, yet appropriate. Choosing complementary colors is critical. Overuse of competing colors can have an adverse effect on your target audience. We’ve all seen those wraps that leave the viewer thinking, “wow that was bright and ugly. What was it advertising?”
2. Keep it Simple: overall design should be relevant yet simple. Our designers like to work the overall product or brand theme into the background design when possible – this of course sounds easier than it is.
3. When it comes to wording, less is more. Don’t crowd your design with too many words about your products and services. Your vehicle wrap should have as few words as possible to leave the single most important impression that your audience can take away in just a few seconds. Company name, web address, tag line and phone number are plenty. Save the detail for your website and brochures.
