Looking for a way to increase your brand recognition and brand awareness?
The custom retail store signs from Marvel Custom Signs have got you covered.
Whether you own a business, café, restaurant, or shop, retail signage is one of the first and last thing customers see when visiting your commercial establishment. Retail signage does more than just communicate what your business does; it plays an essential role in directing the flow of customer traffic within your brick-and-mortar store and promoting your products and services.
According to a recent study, around 76% of consumers enter a store based on retail signage, out of which 68% are most likely to make a purchase solely based on effective signage. Therefore, if you want your business to effectively draw in consumers and direct them through your commercial establishment in a lucrative and efficient manner, the custom retail store signage from Marvel Custom Signs is all that you need. Read on to learn the design tricks behind creating an effective custom retail store sign.
Make It Legible
Understandability and readability are two of the most important elements of any signage. In other words, customers should be able to read your sign in order for it to make an impact. Based on a recent study, smaller and unreadable signs saw a 75% decrease in response than the visible and readable large-sized ones. This also depends on the location of your commercial establishment; for example, if your store is on a busy street, you need to create signage that’s readable by motorists in a matter of seconds. Some wise design tactics are as follows:
- Contrast and Colors: Opt for contrasting shades when choosing the font and background colors for your signage. For example, pair light-colored text with darkly colored backgrounds to ensure that essential elements stand out.
- Choice of Typography: Overly decorative, crowded, and cursive fonts can be difficult to read from a distance. Therefore, always opt for larger, bolder, and clearer fonts.
- Spacing:It’s hard to decipher letters squashed in together. Therefore, you must ensure that each element of your design (imagery, logo, and text) has some room to breathe.
- Include Call to Action: Custom retail store signs are an advertisement, and as any good marketer knows, your brand signage should encourage the customers to do something. This is where the Call to Action comes in.
- Be Concise and Clear: With custom retail store signage comes the concept of narrowcasting – customers should be able to read your sign in less than 5 seconds. Your signage should include relevant product information and location-specific instructions.
Express Your Personal Style to Stand Out
The imagery, typography, and colors of your custom retail store sign contribute to setting the vibe for your business and communicating to the customers. Instead of opting for glaring stylistic mismatches, choose the font that is a perfect blend of formal-to represents reliability- and casual-to make the customers feel comfortable and relaxed. Your signage primes the customers to feel a certain way; at Marvel Custom Signs, the design specialist will help you create a design that reflects your brand’s values.
Reliable Custom Retail Store Signs Maker in Littleton, Colorado
At the end of the day, your brand has something unique to offer, and that is what your custom retail store signage should reflect. At Marvel Custom Signs, the highly trained team of professionals will help you create impactful and impressive signage. To get high-quality custom signages, contact the professionals at Marvel Custom Signs today!
