Are you on the fence about custom restaurant signs?
Here’s why they’ll be a good addition to your restaurant.
First impressions are essential in the restaurant business, and the customer does not technically need to step in to form an opinion. Your restaurant sign would decide whether the customer will walk in the door or walk past it, straight to another restaurant.
If your potential customers don’t even know where you are, despite good food, good value for money, a good location, and excellent customer service, what is the point of any of it?
Why Invest in a Restaurant Sign?
Physical restaurant signs might not seem as important ever since online maps and digital marketing came into the picture. Tracking down restaurants has become a piece of cake through maps, but after reaching the location, they would be disappointed and wouldn’t return if they don’t see a sign for it.
You could also use signs for advertising your restaurant’s specials and other unique items on the menu. Restaurants could help your business in the following ways:
Increased Visibility
You need signs for your business that are big and tall and easily attract the attention of potential customers. If you are advertising on highways, make sure you incorporate simple instructions to get to the restaurant. Some tips you can use while creating a design for your sign is to use bold and bright colors. Contrasting between a dark background and light font or the other way around makes your sign pop. Use graphics and images that can easily be associated with your brand; adding your logo to your sign is a good option.
Neon restaurant signs help you advertise your business day and night, even in the dark.
Targeted Messages
Using plain text that is effective is important for your signage. Most passersby, especially those driving, don’t have the time to read long sentences. Share the basic facts about the kind of food you offer in a few words. You could use humor to convey your message too. Emotional language is a road you can choose, but don’t overdo it. If you have a family business, mention that as people like supporting small businesses.
Don’t forget to add concise yet clear directions to your sign if it is placed away from your restaurant so customers can easily locate it.
Brand Promotion
A restaurant isn’t just about the food but the set of values you believe in and the entire experience of dining at your restaurant.
Your restaurant should have your logo to signify a well-established brand, and it helps with brand recall. A professional design of your sign with the correct grammar and spelling are important. If there are such errors, the impression about the establishment immediately diminishes and people lose trust in the brand.
Word of mouth marketing is one of the most effective marketing techniques. People would trust the recommendations of friends and family than a stranger on the internet. Your restaurant’s sign popping up around the neighborhood strikes a conversation amongst the people, and they are tempted to explore the restaurant themselves.
Order Your Custom Restaurant Sign
If you are on the lookout for premium quality signs for your establishment, contact Marvel Custom Signs in Littleton, CO.
