Is your restaurant lagging behind in the busy food street? Striking custom restaurant signs from a local sign company can make your eatery stand out from the competition.
While every brick and mortar business needs signage to attract and retain customers, certain unique considerations exist in the case of restaurants. The graphics and typography you use say a lot about the atmosphere of your eatery, the kinds of items you offer, and your standards of professionalism. In this guide, we’ve compiled some valuable tips on how to present your restaurant in the best possible way using custom signs.
Use Images and Typography Wisely
Certain restaurant names inherently suggest a particular type of cuisine, which gives people some idea about what kind of food might be offered. Others are ambiguously-titled, giving viewers no clue about what to expect. If you’re in the latter category, it’s a good idea to give some additional cues such as an icon of a pizza, burger, or other visual aid using custom signs.
Alternatively, you may leverage typography to communicate the same information. The font style you use says a lot about the kind of food and drinks you offer. For instance, a flowing cursive font for the title ‘City Café’ can suggest locally roasted coffee and artisan cakes.
Focus on Visibility
The key to the effectiveness of any sign is its visibility. The colors, style of lighting, contrast with the background, and images all influence visibility. Since restaurant businesses are more active in the evening and nighttime, use appropriate illumination so that it can be easily viewed from a distance. When deciding on the shape and size of your restaurant sign, be sure to take into account the local ordinances and regulations. The sign company you choose should help you ensure compliance.
Set the Tone
Look for ways to give your potential customers some idea about the atmosphere of your restaurant. Is your eatery intimate and cozy, or is it funky and vibrant? Can the customer bring their special one to your restaurant? The better you communicate about the environment of your restaurant, the more effectively your sign will attract your target audience.
You’ll need to choose your colors carefully and use appropriate typography to achieve this. For example, if you wish to imply a high-quality, modern fine dining experience, use a black sign with a stainless steel sans-serif font.
Contact Your Local Sign Company
If you’re looking for custom signs for your Ken Caryl restaurant or café, Marvel Custom Signs is here to design some awesome solutions for you. We offer a wide range of temporary and permanent restaurant signs. Some of these include:
- Acrylic letters restaurant signs
- Lighted restaurant sign boxes
- Hanging signs
- Channel letter signage
- Neon sign lettering
- Menu Boards
- Hanging signs
- Wall graphics
- Window graphics
- Yard signs
- Stencil cut illuminated restaurant sign trays
- Open/closed signs, and more!