Is your in-store signage consistent with what the best retailers are doing? Update your store with digital signage to attract the modern customer.
Top store owners today have started making the most of digitals signs. As early as 2015, the retail sector led the digital signage market with a share of 40%, according to Global Market Insights. The trend has continued until today. So, if you want to keep up with the times and ensure a unique in-store experience, then you need to start using digital signs.
In this guide, we’ll take a look at some of the benefits of updating your store with digital signs:
Benefits of Digital Signage
Increases Foot Traffic
As opposed to other signage options, digital signs are way more likely to grab the attention of passersby and shoppers. That’s primarily because they change and move.
Update your window displays with digital signage software to incorporate animation. This way, your window displays will be powerful and engaging enough to draw in individuals who are window shopping, thereby increasing foot traffic.
Advertises Big Sales Promotions
Once a shopper is inside your store, using digital signage advertising to advertise sales promotions and special offers helps give them a push to make a purchase. Broadcast your current promotions and offers close to the entrance.
The same strategy can be used to encourage customers to return. Highlight future sales through digital signs or specialty loyalty programs that offer exclusive discounts to those who make repeat purchases.
Enhances Customer Experience
One of the most amazing facts about digital signage is that it increases the dwell time for your customers by improving the customer experience. Dwell time is the amount of time a visitor spends inside your store. The higher the dwell time, the greater the sales because customers will be more tempted to purchase something.
To drive results, however, your digital signs must deliver interactive, entertaining, informative, and engaging content while customers shop.
Here are some ways to set up a pleasant shopping environment using digital signage:
Ways of Using Digital Signs
Here are different digital signs and how you can use them:
Welcome Boards: You can highlight your brand and message with a dynamic welcome board to create a strong first impression on incoming shoppers.
Endless Aisle Kiosks: If you wish to showcase more products than your store’s square footage allows, leverage endless aisle kiosks, which enable customers to browse products not available on the shop floor.
Digital Menu Boards: These are dynamic selling tools that you can use to highlight food items in your store.
Infotainment: Don’t lose the opportunity to provide some form of entertainment to your visitors as they wait in the checkout queue.
Now that you know why and how to use digital signage to achieve your business goals, it’s time to find the right signage company to get the signs designed.