Are you unsure about investing in custom fleet wraps? These benefits of fleet wraps should help you make a quick decision.
When it comes to standing out from the competition, small businesses often struggle to keep up with the advertising campaigns run by corporate giants. Small firms may not be able to invest in a TV commercial or any other million-dollar ad campaign, but it doesn’t mean they have no other effective advertising options at all.
One inexpensive, yet highly impactful branding technique is using fleet wraps. They allow you to introduce your business and deliver your brand message to massive audiences without launching a costly marketing campaign.
In this guide, you’ll learn some of the benefits of custom fleet wraps for small businesses:
Mobility Increases Impressions
The number of times a customer views your ad content is referred to as impressions. The reason why impressions matter is that people are more likely to remember your brand when they see the brand content multiple times. Once they’re familiar with your business, they’ll start trusting you. Eventually, they’ll become your loyal customers.
When it comes to boosting offline impressions, the first thing that may come to your mind is a billboard. No doubt billboards can help you earn an incredibly high number of impressions in a busy street, but they only get seen by people who pass by them.
Custom fleet wraps are a great alternative because they serve as mobile billboards. Since your fleet will travel to different destinations, it will help you reach a massively high number of audiences. According to research by the Outdoor Advertising Association of America (OAAA), a single branded vehicle generates around 30,000 to 80,000 impressions in a single day, depending on how much it travels.
That’s what a single wrapped vehicle helps you achieve. Imagine the results produced by an entire business fleet using custom fleet wraps. Moreover, your vehicles don’t necessarily need to stay in motion to be noticed. Park them in a populated downtown area for a few hours and they will grab more attention than the combined number of impressions for the rest of the day.
As discussed earlier, investing in TV commercials, radio ads, billboards, etc., can be too expensive for a growing business. When most of your financial resources are consumed in purchasing inventory, buying equipment, or paying vendors or employees, you should be looking for cheaper ways of advertising, like using custom fleet wraps. They’ll make the desired impact on potential customers while also allowing you to stay within your marketing budget.
When it comes to developing ads, it’s important to ensure that the content represents your brand most accurately and energetically. The high level of customization offered by custom fleet wraps allows you to create exactly what you want. Not only will the graphics resonate well with your brand colors and imagery, but also work best for the type of vehicles you have.
Now that you know the benefits of using wraps, are you ready to invest in them?