Looking to enhance your restaurant visibility and make it grow? Utilize custom restaurant signs.
There are plenty of restaurants in Littleton, creating a lot of choices for customers. If you’re a restaurant owner, you should be aware of the level of competition. A new eatery seems to spring up every day with something unique to offer. To distinguish your brand and stand out from the rest of the restaurants, you need to have a solid branding strategy.
Restaurant signage makes a critical part of a brand strategy. Let’s look at some types of restaurant signs:
Types of Restaurant Signs
Below are the two categories of restaurant signs:
Indoor Restaurant Signs
Indoor restaurant signs are those placed within your restaurant to set up enticing food image display to sell out deals, help customers find directions within the facility and more.
Apart from meeting your functional and promotional needs, indoor restaurant signs help ensure compliance with all the bylaws and health codes applicable in your area. A few examples of purposes they help fulfill in restaurants include public health notices, menus, directions for restrooms, emergency exits, where to stand in line, and so on.
Outdoor Restaurant Signs
Outdoor restaurants are those displayed outside of the restaurants. These are undoubtedly the most important signs you’d want to use because they will make the first impression on potential customers and attract them. You’d find a variety of signage options within the outdoor signage category.
For example, if your restaurant is located in a high-traffic area, A-frame signs are an ideal option. If you’re looking for highly customizable and weather-resistant signage to display outside, consider using vinyl banners. The possibilities are limitless. Regardless of the type of outdoor signage you use, you must know how to place them for optimal public visibility.
Benefits of Custom Restaurant Signs
Here’s how custom restaurant signs add value to your business:
Build Brand Awareness and Recognition
Custom restaurant signs have the power to draw food lovers and hungry patrons inside, even if they are not already familiar with your brand. An American shopper study found that 60% of the customers have mistakenly driven past a business they were trying to find because it didn’t possess clearly visible signage.
As opposed to this, another study by the University of Cincinnati found that most businesses that upgraded their signage reported incredible improvements in the number of transactions and profitability.
Hence, custom restaurant signs help build brand awareness and recognition in a way that no radio, newspaper, or internet article can.
Improves the Ambiance of Your Restaurant
Once a potential customer enters your restaurant, the ambiance created by custom indoor signs works to keep them hooked throughout their time inside the facility. The wall graphics, banners, etc. should all resonate with your brand and, at the same time, create a setting that would make your customers come again.
Help Your Restaurant Run More Efficiently
Many indoor custom signs serve various functions, such as informing customers about the promotional deals, menus, and directions to important areas within the restaurant. Others help the internal staff function smoothly. All these functions help your restaurant business run efficiently.