What would be the future of digital signage?
The technologies involving digital signage are constantly evolving. Businesses are showing great interest in digital signage and coming up with exciting ways to display and control marketing content. As a result, technology is adapting to meet this growing need.
The latest trends in digital signage aim to bring a greater level of personalization to displaying business information. It also ensures that the right content is displayed to the right person, at the right time. Another goal for digital signage is providing better customer experience and it’s one of the factors that’s making customers choose one business over the other.
Let’s have a look at the latest trends that will surround the digital signage world in 2020 and beyond.
Artificial Intelligence
AI in digital signage is comparatively new. It helps to identify the ideal time when a specific type of content should be displayed for optimal impact. A great example is the use of facial detection to display marketing content directed at a specific audience when they are in front of it. This allows for a more tailored and personalized user experience.
Interactive Displays
Interactive technology will no longer be present in just the meeting rooms or office spaces, but it will increasingly find its way into the digital signage space as well. These include facial recognition software touch screens and near field communications, all promising to generate more customer engagement and provide more customized user experience.
Large Screen Sizes
With the rising technology and correspondingly decreasing expenses, ever large screen sizes will continue to make it to the mainstream. You can expect to see more convincing and creative use of display screens as big as 84 inches, together with the use of extensive video wall settings.
Cloud Based Deployment
In the past digital signage was updated either with a memory card or a USB flashdrive. This meant it was a little bit of a hassle to update content in real-time as it was created remotely and then loaded on to the screen. Moreover, misplaced USBs was another nuisance and a security risk. Many digital signage are now offering cloud-based software that provide an instant and secure means of updating digital signage.
Streaming Live Content
Thanks to the cloud-based deployment, it’s going to be easier than ever to stream live content to your digital displays. Whether you want, live sales updates in your office, 24-hour news in your reception area, you can do it with the right digital signage. We will also see live content move to the next level with live interactions from people viewing the digital signage. With touch screen displays audiences will be able to tap the screen to give their reactions or send messages.
Last Few Words
As you can see, the world of digital signage is set to welcome a variety of new technologies and trends that are all aimed at better personalization and customer experience.
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