You’ve put the budget and time into obtaining the proper type of patients. Is your team doing everything possible to keep dental patients returning or will they instead wind up phoning your competition? Keep dental patients returning by perfecting the following things for a new dental patient experience that always exceeds their expectations. How will you, your office, and your team compare?   Appearance You’ll know the time a new dental patient is coming in; therefore, ease their nervousness with a smile and instantly make patients feel comfortable. Try to discuss all new dental patient appointments during the day-to-day morning huddle in order for everyone to know when they will get there. If the dental patient is waiting, think about what they are going through – the sounds, the sights, and smells. You can improve the customer experience on entering your establishment by using the appropriate signage including lobby signs, wall murals, or directional signage. Is the dental office dusty and dingy?

• Will patients still have the ability to smell what the receptionist had for lunch Monday on a Tuesday afternoon?
• Does the music you play make their skin crawl?
• Is your signage up-to-date? If you neglect the information or quality of your signs, it sends an unconscious signal that visitors may find neglect in other areas, too.

  Effort A new dental patient is judging you, as they should be. They’ll want to know they have made the top selection for their health needs. This is where the extra effort and little details matter. According to one study, the following is what dental patients searched for as they considered a new dental office:

• 19 percent concentrated on the available service quality
• 20 percent relied upon a referral
• 22 percent of patients surveyed checked out the competency of the dentist

Also, patients mentioned respect and patience as major motivators. You can help establish trust between visitors and your practice by using indoor signs that attest to the quality of your work. Consider large posters displaying certifications, and signs that reassure visitors that your practice meets all the standards it should. We can help you use signs to make the most of your branding and reassure visitors about your professionalism, as well as demonstrating what services are on offer.   Convenience This last step is all about making the patient experience easy – both internally and externally.

• Is your dental office easily accessible with visible office signs and adequate parking?
• Do you have effective on-hold scripts that highlight your specialties and services if they are on hold?
• Do you have any new dental patient forms that will save them time on the website?
• Does the receptionist walk new patients through precisely what they will have to bring with them to the dental appointment? Office signage can also convey this information to reduce the burden of your receptionist.
• Is the waiting room or other private, quiet areas clearly signposted?

Get in touch with our professional sign-making team for signage that will improve the experience of your customers. Your staff will love it, too. Whether you are thinking about wall murals, floor graphics, or office signs to help people get the most from your service, talk to us by calling or emailing today.