Marketing a real estate business is very expensive. One 30-second radio advertisement might set you back about $500. One 30-second television commercial will cost even more. There’s a cheaper alternative — one that has been in existence since before TV and radio even existed. Signs are a cost-effective method of marketing your agency. Customized yard signs, placards, banners — real estate agents utilize these products to highlight new properties, as well as attract home buyers. Below are three benefits of signs for realtors everywhere.
- Real Estate Signage Is Inexpensive
Real estate signage does not cost much, and it may offer you a substantial return on investment. A study estimates that an on-site sign is priced at a mere 2¢ per 1000 views. Furthermore, the value of an on-site sign is the same as 24 full-page newspaper advertisements each year.
Yes, radio and TV ads still work, but signs offer more bang for your buck. Users do not require a bulging budget or dedicated marketing crew to benefit from the useful promotional items.
- Real Estate Signage is Sturdy
Real estate signage made from coroplast — a corrugated, durable, safe plastic — has the ability to stand up to the elements, so you can advertise your real estate business whatever the weather conditions. The most efficient corrugated plastic yard signage has a glossy finish and is fully waterproof. It’ll allow you to get your message out all throughout the year. Whether it’s raining, or the sun is shining, this signage endures scrapes, bumps, and wear and tear from being outside.
- Real Estate Signage Sells Homes Quicker
Real estate signage reaches folks who are searching for a new house. Research suggests that 9% of folks found out about the house they bought from a yard sign. Furthermore, consumers are more than likely to find out about a house from signage than word-of-mouth and print advertisements from friends and family.
In spite of new technologies — mobile apps, social media, real estate websites, etc. — real estate signage is still an efficient method of selling homes. Realtors may design their own signage, permitting for improved customization.
Real Estate Signage is Versatile
Realtors rely on signage to advertise new property listings and open houses. Also, they use them to build awareness of their brand. For example, yard signs usually will include the contact details and name of the real estate agent who’s selling a nearby home. As signage has several uses, an increasing number of realtors are making use of them to increase business.
Get to work with hardworking, customized outdoor signs for your real estate business today. Give us a call or email us to discuss your needs and we will provide the ideal solutions.
