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Dallas, TX – Our Sign Company Specializes in Custom Channel Letter Sign Services

SYNOPSIS: As industry specialists in channel letters signs, Leaderboard Signs fabricates customizable, high-impact lettering to boldly amplify Dallas brands.

Custom Channel Letter Signs for Dallas Businesses

BY: Tim Cutts, Leaderboard Sign

Channel letter sign creation blends art, technology and design into dimensional branding that ignites visibility for Dallas businesses. At Leaderboard Signs, we offer more than manufacturing; we provide visual innovation tailored to each client’s distinct identity and objectives. Our custom channel letter services handle your project holistically from lighting concepts to compliant installations for signage that immediately demands attention while leaving lasting impressions for decades.

What Are Channel Letter Signs?

Dimension emerges in channel letter signs through individually-crafted letterforms and figures mounted directly onto exterior building faces. This specialized signage commands attention through depth and contours that cast dramatic shadows and lighting effects. Channel letter signs stand tall instead of flat by leveraging careful spatial design, lighting strategies and color pairings that infuse signage with dimension and intrigue. This versatility aptly meets the diverse visual communication needs of modern Dallas brands.

Benefits of Partnering with Leaderboard Signs for Custom Channel Letters

Brand Amplification

Our striking and luminous channel letter signs are designed to reflect and amplify the unique identities of Dallas brands to imprint them firmly in the minds of passerby.

Day & Night Exposure

Strategically integrated lighting ensures our signs illuminate vibrantly around the clock, leveraging both daytime visibility and nighttime drama.


We exclusively use premium materials from metals and acrylics to lighting components that withstand Dallas weather and keep maintenance needs minimal over decades.

Customization Options

A breadth of customization options for shapes, sizes, fonts, colors and lighting empower uniqueness so each sign represents the individuality of the brand it promotes.

Types of Channel Letters Offered

Front-Lit Channel Letters

Discreet lighting focused onto the front face creates bold, shadowed letter contours that stand out clearly during day or night.

Back-Lit Channel Letters

Also known as halo or reverse channel lighting, backlighting casts vibrant glows behind letters for bright, eye-catching drama ideal for nighttime exposure.

Metal & Acrylic Channel Letters

Metal offers sleek, modern finesse while thick acrylics facilitate colorful translucent or backlit designs that make standalone visual statements.

Applications of Channel Letters in Dallas

Retail Brand Management

Channel letter signage delivers the highest visibility and memorability for Dallas retail brands along busy streets and roads, and even highways.

Dining Establishments

Vibrant lighting catching the eye reinforces alluring ambiance for restaurants, perfect for converting passing traffic into patrons.


Dimensional letters with directional arrows helps intuitively guide visitors to destinations across Dallas commercial complexes.

Making Lasting Impressions

Channel letter signs engineered by Leaderboard Signs fuse resilient materials, strategic lighting, and dimensional design to imprint brands firmly into consumer awareness now and into the future. Their unique blending of aesthetics and visibility means channel letter signs do more than identify; they create indelible sensory impressions that link brands immediately with properties. Prominent Dallas organizations turn to Leaderboard Signs’ custom channel letters to indelibly etch unique identities into the city landscape for decades to come.

“Best Sign Company in Lewisville, TX”

Top Rated Local Custom Sign Shop / Store / Business

Denton County: Lewisville, Frisco, Plano, Prosper, Dallas, TX


“Best Sign Company in Lewisville, TX”

Top Rated Local Custom Sign Shop / Store / Business

Denton County: Lewisville, Frisco, Plano, Prosper, Dallas, TX

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Tim Cutts

Leaderboard Sign

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1504 Eagle Court, #Suite 3,
Lewisville, TX 75057, USA

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1504 Eagle Court, #Suite 3,
Lewisville, TX 75057, USA



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Dallas, TX – Our Sign Company Specializes in Custom Channel Letter Sign Services