How effective is using a vehicle wrap to advertise your Dallas TX business? 3M did a study in measuring the adverting effectiveness of fleet graphics using GPS units to track 10 Snapple trucks through two major metropolitan areas. The study found that vehicle wrap advertising generated a large number of impressions, on average 6 million Prime Daily Effective Circulation (DEC) per truck, annualized. What this says is vehicle graphics for your Dallas and Irving TX business adds a valuable dimension to the advertising mix.
Let’s break it down using a 500 dollar investment in vehicle advertising. On average your vehicle wrap will last 5 years and generate you millions of impressions per year with a cost of
.37 per day. Compare that to other forms of advertising and you get
3 dollars per 1000 viewers for television,
8.50 per 1000 impressions with newspapers and $.70 per 1000 impressions with vehicle wraps. It the most cost effective advertising method available today and it’s a one-time advertising expense that can last you 5 years. It is 24 hour advertising for your Dallas and Irving TX business. Would other business owners let you put advertising on their property? I don’t think so, but if you were to park your vehicle while on a service call, at lunch or at a sales meeting, you would get great deal of exposure for your business that you would have missed out on if your vehicle was not wrapped.
