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Month: August 2023

Dark Social – Not As Scary As It Sounds For Marketing | Online Capital Group

Thu, August 31 2023 - 8:42 PM
Hey there, marketing enthusiasts! You might have heard the term "dark social" floating around the digital world. But don't worry, it's not as spooky as it sounds. In fact, dark social can be your marketing friend. So, let's dive into what dark social is all about and how it can actually boost your marketing game. What's Dark Social Anyway? First things fir…

These Types Of Digital Value Entice Your Customers | Online Capital Group

Tue, August 29 2023 - 9:49 PM
When you're shopping online, have you ever wondered why you keep coming back to certain websites? It's not just about the products they offer – it's also about the value they provide. But what exactly is this digital value, and why does it matter? Let's break it down and explore the types of digital value that keep customers hitting that "Buy Now" button. D…

AI As A Creative Assistant For Digital Marketing | Online Capital Group

Thu, August 24 2023 - 8:09 PM
AI is changing things up in a big way, especially in the creative world. There are programs like OpenAI's ChatGPT and Google's Bard that are making a buzz because they're totally changing how content is made. We're talking text, images, and even videos being whipped up super fast, sometimes just needing a simple prompt to get going. Every day, people are…

Custom eCommerce Website Development Can Make The Difference | OCGnow Nashville

Tue, August 22 2023 - 7:09 AM
The growing innovation in the IT sector and consumer knowledge of the internet may be the direct cause of an increase of web developers worldwide. Essentially, an eCommerce website enables you to sell your products and services over the internet. It implies you have access to an online shopping cart where customers can look for and buy your items from the co…

Costly Digital Marketing Mistakes: Avoid These Pitfalls | Online Capital Group

Fri, August 18 2023 - 1:18 PM
Bottom line, effective digital marketing can make or break a business. With the vast opportunities that online platforms provide, businesses need to be strategic and avoid common pitfalls that can lead to wasted resources and missed opportunities. From failed funnels to neglecting mobile optimization, let's delve into the most costly digital marketing mistak…

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BIO: As a full service partner, the objective of OCGnow is to help you achieve the marketing outcomes that rank with the top competitors in your industry. You will always be in “the know” with a performance measurement matrix of our interventions. This creates a transparency that allows for actionable insights of prevailing trends and a concrete demand for accountability, no matter the results.