The world of the internet has undoubtedly continued to grow to immense proportions. As such, that digital world has developed loads of acronyms! No doubt you have seen the use of acronyms such as SERP, SEO, and the list goes on! You cannot easily understand the world of digital marketing without decoding these acronyms, as technical jargon is the way to communicate about many of the important methods of digital marketing. Today, we will concentrate on one of those many important acronyms you may have already seen, and that is GMB, or Google My Business!.
In digital marketing, a fully developed and established GMB plays an important role! Let’s learn more:
What is GMB (Google My Business)?
Before we talk about how it works and where lies its importance in the digital world, it is important to define it. So, GMB stands for Google My Business, it is a free tool for businesses and organizations to manage their presence on Google’s properties. It may include Google Search, Ads, Maps, and more! It is a useful tool that can successfully help your customers to find your website, as well as increase the reach of your website. You can use GMB to help drive traffic and make sure that you are putting your best foot forward for your business.
How can GMB benefit your business?
- All your information can be managed well
With the GMB tool, can manage the information that Google users find when they search for your business. Thus, your products and services can be more relevant to your targeted audience. Businesses that verify their information with this tool are twice as likely to be considered by consumers.
- Analytics and Insights
Google My Business insights offers businesses useful information that they can use to raise awareness, boost engagement, and ultimately increase sales. You may better comprehend and set actionable goals with GMB by acting on the data supplied.
- Consumer Interaction
Engage with consumers by reading their reviews, responding to them, and posting pictures of your work. Companies that include photos in their Business Profiles get 42% more Google Maps direction requests and 35% more website clicks than those that don’t.
- Use Google My Business to post your marketing tools
You may make offers, add items to your profile, share news, and make other updates immediately on Google Search by using your Google My Business posts.
You may select from a variety of call-to-actions in a Google My Business post to boost clickthrough rates, including buy, learn more, sign up, call immediately, and more. You can view the posts that your rivals are making inside your profile, giving you a clearer sense of the kind of content you should produce to stand out.
- Expand your digital presence
Learn more about the sources of your clients’ searches and how they found your company. The phone number that appears on local search results in Search and Maps can also provide information like how many people have phoned your business directly.
- Collecting reviews is far easier with Google My Business
Google My Business is pretty easy for both businesses and customers to utilize for gathering and presenting online evaluations. It’s also cost free to use GMB for reviews. Consumers with a Google My Business listing can easily post reviews on Google Search.
Customers may find the procedure to be quicker and simpler if you incorporate the gathering of internet reviews into your sales funnel. For instance, you might introduce an email sequence after a sale encouraging customers to post reviews or, in a retail setting, explicitly encourage customers to do so.
How Your Online Capital Group Can Help
It could easily be said that Google My Business should be used by any business that wants to expand its local clientele, visibility, and revenue. Google My Business is a free, user-friendly service that both small and large businesses can benefit from as part of their online marketing plan. The advantages of a properly optimized and managed Google My Business are numerous, and businesses that invest the time to monitor and enhance their profiles are more likely to expand their customer base and increase local foot traffic and sales.
If you would like to give this service a try and begin to experience the growth, give us a call today at (904) 600-3600. We will perform an evaluation of your online presence and incorporate a professionally optimized GMB profile for your business. You will begin to see the results in a short amount of time! Your business can’t afford to miss these opportunities.
