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Why Your Company Should Adapt To Social Media Trends in SMM | OCGnow Nashville

SYNOPSIS: Social media marketing (or SMM) is a powerful platform for small businesses all over the world. All you have to do is look at the social media demographics across many different platforms to see that!

Why Your Company Should Adapt To SMM Trends

BY: Joshua Lampright, OCGnow

Social media marketing (or SMM) is a powerful platform for small businesses all over the world. All you have to do is look at the social media demographics across many different platforms to see that! However, this does not address that you may not have had the opportunity to devote the time and effort it requires to cultivate a proper online presence on the appropriate networks. Even if you haven’t optimized your social media presence, there is always an opportunity, and the benefits for your business will be well worth your time. 

Of course, many hardworking small business owners don’t have the time to invest in SMM, and choosing a professional digital marketing agency like your Online Capital Group can be the support needed to succeed on popular platforms. 

There are numerous benefits to growing your brand on social media. It can assist in improving your brand’s social customer service, allowing you to communicate with customers and prospects on a new level, engaging and reaching new audiences, building authority, and driving traffic to your website.

What Precisely Is Social Media?

The term “social media” refers to websites and applications that allow users to create and share content. The content shared on social media consists of text, photos, videos, and other media that are distributed in real-time across either a private community of friends and family curated by the user or a public capacity open to all users.

What Precisely Is Social Media Marketing?

The practice of using social media to find and connect with your audience, build your brand, and drive revenue is known as social media marketing. To succeed in social media marketing, brands must create authentic content that is tailored to their audience’s needs and interests, track engagement rates with analytics, and use this data to continuously improve. 

Brands used social media marketing in its early days to direct users to a company’s website in the hopes of selling a product or service. To increase the likelihood of user engagement and please social media algorithms, social media profiles are now viewed as an extension of a brand’s website; content should be designed for and published directly to a social media platform.

On Social Media, Branded Content Can Take Two Forms:

  1. Organic Material

To get the most out of organic content, brands should use the free tools and resources available on their preferred platforms to create: a brand profile page with a profile picture, cover image, description, business hours, and links to your website, among other things. Other beneficial pieces include company updates in the form of text, photos, videos, or GIFs, a branded group or community page, live-video content, and more.

The reach of organic content is determined by social media algorithms, which prioritize posts in users’ feeds based on relevance and time of publication. Algorithms determine how likely a user is to see your content; Categories, previous interactions with your brand, and hashtags all play a role in what organic content appears in a user’s feed.

2. Sponsored Content

Paid social media can supplement your organic content or generate leads for your business through down-the-funnel advertising campaigns. Many social media marketers have felt the impact of algorithms on their reach; despite having tens of thousands of followers, organic posting can frequently appear to fall short of expectations. Paid social advertising, also known as sponsored content in a user’s feed, can help you expand your reach and deliver your content to a larger audience.

You will have greater control over who sees your content because social platforms will allow you to target specific audiences based on demographics, location, interests, and other factors.

The Advantages of Social Media Marketing

Improve Brand Recognition And Trustworthiness

The internet can be a shady place: some parts of the burgeoning world of e-commerce have been turned into a veritable playground for hackers, scammers, and cybercriminals. These crimes are classified into three types: purchasing scams, identity theft, and monetary fraud. According to European Commission data, 56% of those polled have experienced at least one of these types of fraud/scams in the last two years.

As consumers gain confidence in dealing with online threats to their privacy and security, they look for signs of trustworthiness before engaging in transactions with a new or previously unknown business. 54% of social browsers visit a company’s social media page during the consideration stage of the buyer’s journey. According to research, having an active, organic social media presence that presents a consistent view of your branding can increase customer trust.

Improve Customer Service And Satisfaction Levels

One benefit of social media for brands is that it provides a direct line to your audience, allowing customers to interact with brands in real time. This can be both positive and negative for brands.

Brands that use social media’s real-time feedback to listen to their followers and respond accordingly can achieve some major growth. Consumers may leave comments praising or criticizing your brand, and how quickly and appropriately you respond can have an impact on your brand’s reputation. Brands that do not use this channel of communication can appear uncaring, causing consumers to become frustrated and lose brand loyalty.

I Don’t Have The Time Or Know-How, Help!

Understanding how to find and engage your audience, as well as how each platform works, is critical to mastering social media. Our team of professional social media marketers and other online presence management gurus is on standby to help take your business to the next level. 

Learn more about us here at your Online Capital Group to get started winning by giving us a call at  (904) 600-3600 to learn more. Feel free to schedule an evaluation of our current online presence to understand the real value of your achieved brand assets.

 

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“Best Website Designer in Hohenwald, TN”

Top Rated Local Custom Website Design Company / Business

Middle Tennessee: Hohenwald, Waynesboro, Lawrenceburg, , , TN

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Joshua Lampright

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Why Your Company Should Adapt To Social Media Trends in SMM | OCGnow Nashville