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Saying Goodbye to These Digital Marketing Trends of 2022 | Online Capital Group

SYNOPSIS: Some of the most significant tools, technologies, and strategies used for this previous year include artificial intelligence (AI), data-driven marketing, and voice search engine optimization (VSEO).

Saying Goodbye To 2022 Digital Marketing Trends

BY: Joshua Lampright, OCGnow

What were the most significant digital marketing trends this past year? What can we expect in 2023? 

Some of the most significant tools, technologies, and strategies used for this previous year include artificial intelligence (AI), data-driven marketing, and voice search engine optimization (VSEO). These ideas were, at one point in the past, considered audacious ideas. 

Today, these are some of the most popular digital marketing trends! Certain digital marketing trends we have utilized in 2022 are still treasure troves of digital marketing progress, while some new digital marketing trends in 2023 are worth leaping into. Let’s explore more:

1. Initial AI-Powered Optimization

The use of artificial intelligence in many services, such as content creation, chatbots, and search engines, has increased significantly in recent years. This has become especially true since the COVID-19 pandemic began.

AI can also analyze consumer behavior and search patterns, as well as information from blog posts and social media sites like Instagram, to help businesses better understand how customers find their goods and services.

Google is one such business that has placed AI at the heart of its value proposition. Since a few years ago, thanks to AI, their search engine is now better able to pinpoint what users are looking for and the types of content that will best fulfill their search intent. 

All the time and effort you put into creating content, promoting it, and building links will be for naught if it isn’t optimized correctly. As a result, it’s more important than ever to understand the search intent of consumers, and content optimization is a great way to do so.

2. Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical solution to their needs when implementing AI into the ad-buying process.

Nearly $130 billion has been spent on programmatic advertising globally, with American businesses accounting for 61% of that total. According to eMarketer, spending on programmatic display advertising in the United States will increase by 18.4% in the coming year, which is about average compared to recent years.

3. Communication-Based Marketing

With all this chatter about chatbots, it’s easy to see how conversational modern marketing is. Because consumers want it that way, brands are responding in kind. 82% of consumers want an “immediate” response when they have a question. Conversational marketing helps businesses and consumers connect instantly and personally. 

In contrast to conventional strategies, this type of marketing is now accessible through various channels. It enables brands to engage with consumers on their terms—on the devices, platforms, and timetables that work best for them.

4. Exceptional Customer Experience

The year of the customer is every year. There has been a significant change in people’s perceptions of what marketing is. It’s not about persuading people to use your products or hire your services anymore. The emphasis now is on creating outstanding customer experiences that will encourage repeat business. Marketing practically takes care of itself when you concentrate on creating a positive workplace culture and offering top-notch customer service.

Customers are not only impatient, but they also expect their products to be served to them immediately. Find ways to listen to them, answer their questions, and send them personalized marketing messages. To provide quality throughout the customer experience, work with your sales and customer service teams, as well as digital marketing teams.

5. Chatbots

Chatbots are one conversational marketing application. Chatbots use artificial intelligence (AI) to send real-time, automated messages that resemble human communication. Because chatbots are available 24/7, they respond quickly to questions and can accurately recall a customer’s entire purchasing history. By fulfilling customer expectations and automating routine tasks, these virtual assistants provide exceptional customer service and free up your resources for more crucial work.

6. Visualization of Content Driven by Stories

You’d be excused for thinking that “readable” content is now more significant than visuals and design, given the rise of smart speakers and voice search in recent years. However, nothing could be further from the truth. While voice search innovations undoubtedly impact how we create content now and in the future, you should recognize visual content and the fundamentals of brand storytelling.

7. Apps for Social Messaging

If you believe that social messaging apps are only used for sending emojis to friends, consider these statistics:

  • More people collectively use the top three social messaging apps, WhatsApp, Facebook Messenger, and WeChat, than Facebook or YouTube.
  • In all phases of the buyer’s journey, more than 56% of users of global messaging apps claim to have messaged brands to get more information.
  • A conversational marketing strategy is also used in social messaging apps. Because messaging apps are a direct and convenient way to communicate with customers, people expect businesses to be present on them.

Your business should use messaging apps for several reasons, including:

  1. Establishing contact with consumers
  2. Providing accurate information
  3. Engaging people in branded activities
  4. Reclaiming potential clients
  5. Offering help and assistance
  6. Improving sales

Begin Preparing For 2023

If your digital marketing efforts have not yet been established, it’s time to start preparing your 2023 marketing plan! Make sure you plan for your goals and how you will reach them before the New Year begins. Although marketing fads come and go, understanding your audience’s needs and communicating with them clearly and consistently are the fundamentals of success. 

Creating content that is focused on your audience’s needs has always been the best way to build trusting relationships with them. The best way to do that is to partner with a professional and knowledgeable digital marketing agency you can trust, like your Online Capital Group. 

As experts in online presence management, we can help you show your best to potential clients and make the most effective investments in your brand. Give us a call today at (904) 600-3600 for more information about how you can strengthen your marketing efforts throughout the new year. 

 

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“Best Website Designer in Hohenwald, TN”

Top Rated Local Custom Website Design Company / Business

Middle Tennessee: Hohenwald, Waynesboro, Lawrenceburg, , , TN

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BIO: As a full service partner, the objective of OCGnow is to help you achieve the marketing outcomes that rank with the top competitors in your industry. You will always be in “the know” with a performance measurement matrix of our interventions. This creates a transparency that allows for actionable insights of prevailing trends and a concrete demand for accountability, no matter the results.

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Saying Goodbye to These Digital Marketing Trends of 2022 | Online Capital Group