Thousands of businesses are in high gear during the holiday season for many reasons, one of which is fiercely competing for their consumers’ attention. To stand out, they must improve their digital marketing efforts. Whether optimizing strategies, curating content, or adjusting advertising, the race against the clock for securing sales during these end-of-year months are crucial for many businesses’ overall profit margins.
To get your business ready for the holiday shopping season, you’ll need a dedicated and professional team who understands the latest digital marketing tips and tricks. Take Black Friday, Cyber Monday, and Super Saturday, for example. All are significant shopping events that occur during the holiday season. A profitable holiday season for your business, on the other hand, does not happen by chance. You’ll need a comprehensive and well thought out digital marketing strategy to achieve all those potential sales.
When you combine a strong digital marketing team with your product lines during the traditional increase in consumer spending during the holidays, you have a recipe for a record sales quarter. These five tips can help increase your conversion rate and maximize returns on your marketing budget during next year’s spending celebrations:
1. Perform Some Preseason Preparation
The amount of work you do ahead of time predicts the success of your campaign. Make sure your team prepares for the holiday’s weeks (preferably months!) ahead of time so you can concentrate on increasing sales during the rush.
Formalizing your digital marketing strategy will assist you in getting organized in time for your holiday campaign. Begin with a list of goals and successful marketing strategies from the past, and then create a timeline. Make sure to evaluate your progress as the season progresses and revise your plan if circumstances change.
2. Make use of a Content Management System
Meet your customers on their preferred digital platforms to best capture their attention. It would help if you had a digital marketing strategy that incorporates social media, streaming, email, and website CTAs—but keeping track of those pages can be a nightmare.
Content management platforms make it easier to manage multiple accounts by centralizing all of your marketing efforts. Online presence management teams like yours here at Online Capital Group ensure that each marketing blast is meticulously curated before being sent out. Pursuing certifications from your staff can ensure that your entire marketing team is comfortable on whatever platform you choose.
3. Send Out Laser-Focused Emails
This time of year, your customers’ inboxes are overflowing with outreaching from endless companies providing promotions. Standing out in a sea of holiday sale subject lines necessitates a strong hook and a flawless follow-up email. Before sending an email, thoroughly proofread and test it. Because the best times to reach your customers vary, stagger your emails to maximize visibility.
A genuine and irresistible subject line and compelling email content can start a conversation, so include a link to your website or encourage customers to “Reply” by asking for their stories, opinions, or reviews. Experiment with shortcodes to personalize your emails with a customer’s name if you want to take it further.
4. Display the Holiday Spirit
If you own a business, you should consider your loyal customers, family, and friends. Keeping a customer is less expensive than acquiring a new one. Those you’ve worked with for longer are more likely to be loyal to your company in the long term.
During the holidays, thanking loyal customers goes a long way. Offering special discounts and sales to social media followers encourages them to keep doing business with you. Consider giving your loyal customers a discount code to share with their family and friends, which will help you increase your sales.
5. Take Social Responsibility
When deciding where to shop, many customers prioritize corporate social responsibility. If your company does not address its role as a global citizen, it could possibly suffer financial consequences. Customers will be delighted to support your company if it shares its values this holiday season.
Consider partnering with a charity or organization that your customers will want to support if you want to turn your business into a vehicle for positive social change. Cause-related promotions can tap into the giving spirit while communicating your brand’s values. Above all, be genuine; if your customers believe your efforts go beyond the surface, they are more likely to commit to your products.
How Your Online Capital Group Can Help
Online Capital Group is a professional online presence management agency that is always on top of the previous digital marketing tips and tricks. We also keep large databases of information about general digital marketing practices that have succeeded throughout our years of experience, as well as what is trending in the now.
Give us a call at (904) 600-3600 for more information about how we can spice up your marketing, creating a one-of-a-kind holiday marketing campaign or your success.
