A single innovative idea might hold the key to attaining significant brand awareness. In the modern world, it is simple to underrate the immense ROI potential of using creativity to increase brand awareness (with such a traffic-jammed digital marketing industry out there!) Every decision in marketing usually follows a thorough data analysis and is handled by sophisticated algorithms. Gaining brand visibility should come after developing a brand strategy and needs some more fuel than simple processes. This is where creativity comes in!
Why Utilize Creativity To Promote A Brand?
It is easy enough to let creativity slide in favor of more precise techniques for targeting audiences. Focusing on key performance metrics to fine-tune your strategy (especially as artificial intelligence technologies and analytics provide businesses access to more data) can tend to take precedence.
While no firm would vigorously argue against using creative ideas, not all of them use them! That being said, any innovative brand strategy will typically include some level of risk. Any brand trying to boost market recognition and acquire exposure must combine creativity with data-backed planning for the two-fold results they are looking for.
Brand Awareness: What Is It?
First, let’s define the term brand awareness. Brand awareness is the degree to which the general public and your target market are, well, aware of your brand! Increasing brand recognition is a crucial first step toward achieving overall business and marketing objectives.
When it comes to brand awareness, some important notes to take into consideration are:
- If most potential clients are unfamiliar with you, you have a lower chance of earning their respect or attention.
- Low market prices for your goods or services will only be effective as a result of low brand value perception.
- Due to an unidentified brand name, there is little social impact, influence, and reach.
- Brand awareness goes beyond simple brand identification. Essentially, it causes the target audience to experience particular feelings and emotions. Your marketing campaigns will have more impact on your audience if your brand is well-known.
What Makes Brand Awareness Important?
We now have a better understanding of brand recognition and brand awareness, but why is it important? A greater brand knowledge fosters trust among the target population for several reasons. This increases the likelihood that customers will suggest the company to friends and family, which is the best kind of marketing, right? Consumers frequently seek suggestions from others by inquiring about their experiences or looking up reviews online more than ever before.
Consider all the occasions you have signed up for things in your life. Have you downloaded Evernote before? Dropbox? Spotify? These signups were more than likely prompted by a strong call to action (CTA). You probably would use fewer apps and websites than you do now if you hadn’t been enticed by the language or design of a CTA, having been so skillfully steered through your signup process at some point.
Simply put, it’s crucial for businesses to use smart CTAs to lead visitors through the purchasing process.
What is known as the call to action (CTA)?
The term “call to action” (CTA) refers to the portion of a webpage, commercial, or piece of content that urges the audience to take a certain action. CTAs in marketing assist a company in turning a visitor or reader into a sales lead. Depending on the objective of the content, CTAs might inspire a range of alternative actions.
CTAs are important to you as a marketer because they motivate your audience to respond to your marketing campaigns. Whether you are garnering sales or other valuable lead information, CTAs can help. Any marketing campaign’s ultimate objective is to assist your audience in buying, so they may eventually make a purchase.
However, because there are some strategies you can employ to lead your audience through their buyer’s journey, each marketing campaign may have a different action for the audience to take. We’ve provided samples of CTAs that rock so you can tell what works and what doesn’t. These three groups of call to action examples are separated:
Simple CTAs That Work
CTAs That Evenly Distribute Several Buttons On A Page
Encouraging social media participation can increase brand exposure. More people will see your brand, learn about your business, and start to trust you sooner. Your audience’s size will also rise as a result. Simple calls to action for participation include:
- Like
- Share
- Comment
- Tag A Friend
Including a call to action in your content can be quite beneficial because it can help it perform better across all social media channels the more engaged your audience becomes.
Examples Of CTAs To Boost Sales
Your social media call to action may contain links or buttons that take users directly to your website if your product or service is web-based. E-commerce websites excel at this from a social media standpoint since it is simple to go through and make a purchase. An excellent method to sell without being “salesy” is to include links to your website in a post that solicits interaction.
Examples Of CTAs For Landing Pages
Additionally, you might offer a service that can be subscribed to via your website, like an online course, which is reachable via a direct link or landing page. A landing page typically promotes only one good or service at a time. The navigation page is typically concealed, and these landing pages aim to persuade you to do a specific action.
CTAs for Downloadable Samples
You can use a call to action to persuade your audience that your downloadable content is worthwhile, whether they are paying for it or not! Either way, you receive their contact information and can form another valuable lead from it.
Whitepapers, fact sheets, infographics, drawings, and templates are just a few of the many types of documents used in content marketing, and they are frequently accessed through a gated download. This means you give the client a copy of your helpful material for their email address for an exchange of their contact information.
How Your Online Capital Group Can Help
If you feel like your brand has been dead in the water, despite your campaign investments, perhaps using CTAs will help move things along. For more information, give us a call today at (904) 600 3600 and request a consultation of your current digital marketing efforts. We can help manage your digital assets as well as enhance any campaigns you may currently be running to get you the results you need.
