If your company is getting ready to open a new location, you have a great chance to create a pre-opening buzz with PR best practices. When done right, they will help your new location get off to a great start and grow your company overall.
A new location’s launch is hectic since you must work out all the details, hire people, and prepare for the opening celebrations. But when promoting your new corporate location, don’t pass up the chance to significantly increase exposure for your entire organization. Here are seven suggestions for promoting your new location:
1. Keep Your Website Updated
Ensure your company website is updated to contain a “Coming Soon” listing for your new business location as soon as you have a contract for your new space. This will inform website visitors that you are growing and will also count as new material, which can raise the page’s rating on search engine result pages (SERPs). This makes it easier for users to locate your website when they conduct relevant searches.
And don’t just leave it alone! As the opening of your new location draws near and beyond, you’ll need to make some ongoing modifications. Include details on your grand opening, like the new location’s phone number and retail hours. Additionally, you should ensure that your website can efficiently manage chat requests regarding the new location and that your team can handle email inquiries about the opening as well as any promotions you intend to run in conjunction with it.
2. Increase Your Online Marketing Geo-Targeting
This is the ideal time if you haven’t started using search marketing for your company yet. If your company is presently using search ads, be sure to update the geo-targeting to reflect your new location. With more local clients within your grasp, you can stay in touch with them and keep your name and services fresh in their minds. This increases the likelihood of traffic to both your existing locations and the new ones through local searches.
3. Use Local Directory Listings To Your Advantage
Most businesses already have entries in local directories like Google Local, Bing Business, and Yelp. In a majority of cases, business owners can “claim” their listings for free. Customers are looking at those listings whether or not you participate in them, so if your marketing team hasn’t previously claimed them, you should do so immediately!
Verify the accuracy of your displayed contact details, including your phone number, address, email, and business hours. Make it as simple as possible for folks to get in touch with you and visit your new location!
Additionally, as search engines seek reliable and consistent content, this information being found on directories might only enhance your search results. Another benefit of ensuring your business is listed on major directories like Yelp is that it will also appear in iOS device searches for Apple Maps.
4. Add The Location Of Your New Business On Social Media Pages
Make sure your social media profiles reflect your new location in some way when it comes to social media. Setting up a social media presence for this new location is paramount if you don’t already have one, and start publishing updates quickly. You can share details about an opening event or any deals you’ll be offering once you’re open, upload images of your progress, and promote new hires.
It is also a great idea to inform existing customers and supporters of your former locations that you are opening a new store and invite them to stop by once it is open. If you have a single social media account for all of your locations, you should unquestionably provide progress reports and details about your new location before it opens on that central hub.
5. Use Social Media Advertising to Generate Buzz
It’s time to spread the news beyond your fans and followers now that your new business location has some social media presence. Have you planned a grand opening celebration? Make sure Facebook users are aware of your visit for sure.
After you open, will you be providing any special discounts or promotions? To reach your target audience, utilize properly structured advertising campaigns. Facebook ads are an effective approach to advertising to a larger audience on the nation’s most widely used social media platform.
6. Inviting Nearby Companies To Participate
Opening a new location is a terrific way to meet your fellow business owners, whether you’re new to the neighborhood or just on the street. Do any nearby companies exist that would be a good fit with yours? If you run a chain of auto body shops, you might ask the neighborhood car wash to attend your opening with coupons, like a special two-for-one deal. If not, you can always simply reach out and personally welcome them to your new site.
7. Design A Mailing List Campaign
The advice mentioned above should help you expand your email list with subscribers excited about opening your new location. Ensure your website has an opt-in with a straightforward request such as “Keep me updated.”
Send visitors an initial announcement of your upcoming opening along with periodic updates on the development of the location, any new inventory or services, and any promotions and events you’ll be hosting in conjunction with the opening. This can be done most efficiently by having your marketing team combine these contacts with your current mailing list. If you want to let people on your mailing list and others know about your opening, you may also start a targeted email campaign!
Your New Business Location Is An Indication Of A Strong Business
An excellent indication that your firm is doing well and expanding is the opening of a new site. Include professional marketing efforts and advertising investments into your launch budget to increase local consumer awareness, re-engage leads who may have wandered away in the past because you didn’t have a location close by, and make sure your current customers are aware of your new location. With the help of a professional digital marketing group, all of this can be done without taking away from the time you need to devote to your grand opening.
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