When we search the internet, the vast majority of us use the term “Google.” This commonality benefits both consumers and businesses since it is possible to optimize your business to rank better on Google. In addition, tools like Google Analytics, Google Trends, and Google Search Console help businesses learn how to go about improving this ranking.
A very relevant and free tool that belongs to this list is Google My Business. It is extremely advantageous and regarded as necessary for achieving maximum results from a marketing standpoint. This is because Google My Business (GMB) is your company’s most visible asset in terms of local search results.
By claiming your GMB profile, you can verify and amend all of your company’s information on Google. You can also create the link needed for prospects to locate your business, like searching a financial services organization, for example.
Top 5 GMB Tips For Improving Your Google My Business Listing
These top 5 GMB tips outlined below will help you stand out in local search and outperform your competition.
The first step in enhancing your Google My Business listing is to claim it (if you haven’t already done so). GMB is a free and straightforward option for managing your firm’s digital presence on Google Search and Google Maps. You may use this tool to claim your company listing if you already have a Google account. If you don’t already have a Google or Gmail account, you’ll need to create one before you can claim your company listing.
1. Take Control Of Your Google My Business Listing.
Go to google.com/business and complete the verification procedure to claim your Google My Business page. Google will send you a postcard with a unique PIN to the actual address of your organization. From our experience working with several financial adviser companies, we’ve discovered that most practices are remote and use a PO or UPS box.
It is crucial to know that Google expressly prohibits the use of PO and UPS boxes. Instead, provide your home address when claiming your account. Don’t worry; this may be concealed or hidden in your company listing once authenticated to preserve professionalism.
2. Categorize Your Company
Categories are used to define your company and link you with clients looking for the services you provide. By properly classifying your business, you increase your chances of showing in the top results for relevant searches, which may help you get new clients.
Remember that your major category should describe your whole business. You will also be able to create new categories to define more specialized services and items to individuals seeking.
3. Company Description
After logging into your Google My Business account, select the “Info” icon on the left-hand menu bar. Then, one of the new parts will be named “Add a business description.” When you click on the pencil symbol next to that field, a menu will appear, allowing you to add a brief description of your company. You must be concise because you only have 750 characters at your discretion. Even if you must keep it brief, make sure that you include important keywords in your GMB description.
4. Insert Photographs
You should upload high-quality images that represent your professionalism to GMB. These photographs should represent the personality of your team, your work environment, as well as the inside and outside of your office space. This is an excellent method to encourage virtual visitors to learn more about you and your company.
5. Make It Local.
When you initially create a GMB page, Google will prompt you to search for your company. If your firm is already listed, be certain that you claim it. This guarantees that your information and locations are not duplicated.
A phone number with a local area code is another option to localize your GMB page. This not only allows GMB to confirm your listing but also appeals to local prospects who are more likely to work with local financial advisers, for example
Finally, ensure that your NAP (name, address, and phone number) and listing details are consistent across all web platforms. This includes Google My Business, your website, your social media, and more. This is critical for the credibility of your GMB and target audience representation.
Important Takeaways
These important GMB tips will help increase the effectiveness of your Google marketing efforts. It is now more crucial than ever to improve your Google My Business profile, especially since the world has become more virtual. Your internet presence is critical, especially with so many consumers virtually shopping for the products and services they need.
Claim your company today so you can check and modify information about it, see what others are saying about you, and much more. So, in 2022, make an investment to increase your online presence and, as a result, your brand’s SEO rank! For more info, visit your Online Capital Group today to learn more. Give us a call at (904) 600-3600 today.
