Google Primer is a free mobile application developed by Google that uses 5-minute interactive lessons to teach both digital marketing and business skills to small and medium-sized business owners, startups, and job seekers. It is part of Google’s initiatives Grow with Google and Digital Unlocked.   Primer App was released in the United States on September 15, 2015, and it is now available in Latin America, Indonesia, India, Canada, and Australia. Google Primer was redesigned on May 17, 2018, to make it more accessible to all users and add new accessibility lesson content. According to the app’s website, Google collaborated with marketing and business professionals to create Primer’s educational content.  

Why is Google Primer a Beneficial App for You?

  1) The app goes far beyond Paid Search/SEM — experts from various industries created the content, so there is something for everyone to learn, and you can select which subjects you want to learn about.   2) If you have no experience with Digital Marketing, this is a great free learning resource that can teach you why you see the advertisements you see and why the websites you visit look the way they do. You can spend 10-15 minutes learning new things that you didn’t know before, and then start teaching your friends and family. Lessons in this app are enjoyable, fulfilling, and bite-sized.   3) If you will be responsible for teaching at some point in the future, becoming familiar with the app is a great way for you to see Google’s approach to teaching. It can be said that Google spent a lot of time and money on research and testing to figure out the best ways to teach.  

Hiring Professional Digital Marketing Services Is Vital

  With digital marketing poised to take the place of traditional marketing, now may be the best time to engage in receiving professional digital marketing services from a digital marketing agency. In today’s competitive business environment, you must do everything possible to stand out from the crowd. Incorporating innovation into your business would help to put it on the map. And using digital marketing can be an effective way to generate a significant return on investment (ROI) for your company. That, on the other hand, is easier said than done.   You can incorporate a variety of services mentioned in the digital marketing Primer into your business. To name a few, there is search engine optimization (SEO), web design, web development, and pay-per-click (PPC). It’s not always easy to know where to begin. Not everyone has the time or energy to manage a large-scale operation independently. Allow us to assist you if you are unsure where to begin, for as your Online Capital Group, we will help you achieve online presence success. Give us a call today at (904) 600-3600.