Society is made up of many different kinds of people, including scammers, and even something as beneficial as digital marketing has been infiltrated with them. These are people who are out to defraud unexpecting people under the guise of digital marketing since it has become a multi-billion-dollar industry. Since online marketing is a niche business, there has been a rise in the number of fraudulent individuals who will propose to you a marketing scam that looks and sounds like the real thing. To raise your awareness of common digital marketing scams that you are susceptible to, here is a list of some to watch out for:

Listings on major business directories

Digital directories are a potent tool for businesses in search of visibility and business value. While being listed on a business directory is advantageous, it is not the end-all solution for your business problems. That said, there is an elaborate marketing scam where people are promised listing on major directories. It is essential to know that it will only be beneficial to list in a business directories that are relevant to your business. If you were to list just for the sake of listing, or listing in irrelevant directories, you risk being hidden from the clients you want, as well as ruining your brand’s image with low-quality listings.

Website performance issues

Not all websites are perfect and, in fact, if you were to look at all websites in the world, the majority will have a few issues that need optimization and correcting. The severity among them will differ of course, but that does not mean a digital marketing company should broker you or threaten you with your site’s issues in order to have you sign a contract for their services. This is a marketing fraud that sounds like it is in your best interest. However, if you were to be objective about it, it is closer to extortion than actual service provision. A fraudulent marketer will most often approach you only with the litany of technical issues that your site has to justify their services, using fear to drive their sales.

Guaranteed SEO rankings

If you are familiar with our dedicated SEO services, you may have heard that Google manages Google’s algorithm, changing it so many times over the course of a year. It is for this reason that we advocate for regular SEO maintenance instead of a one-time solution. SEO is a regular on the list of common digital marketing scams. That said, it is fraudulent for anyone to guarantee your business a spot at the top of Google rankings (unless of course you service a radically niche market) without rather extensive monitoring and maintenance. Let your Online Capital Group help you discern what is the best move to make when it comes to your digital marketing. Don’t fall for common digital marketing scams! We can provide you with metrics of previous success as well as insights of the data we use to truly increase your digital marketing outcomes. Give us a call today at (904) 600-3600 and schedule a digital real estate evaluation.

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