In recent years, online presence has begun to garner a level of legitimacy that it didn’t previously have. This is perhaps most easily seen in how people interact with society through their social media profiles. These communities were once open forums to build up an identity or brand for yourself however you wanted.
In today’s world, what you say on your preferred social platform is highly measured. It is becoming more commonplace for established members of business to be terminated from their jobs because of an opinion or viewpoint they express on their accounts! A highly influential online presence can even have an affect on very impactful political issues.
The same rules apply to brands as well. There is an uptrend of businesses and services that are being prohibited from selling goods and services on popular marketplaces because of the opinions and groups of people they associate with online.
The legitimacy of an online presence is growing, whether the outcome is for or against the flow of business of that brand. More and more consumers are researching businesses to determine their world view just like they would their quality of business from what others say in online reviews, testimonials, product ratings, and videos sharing their experiences.
Creating and maintaining the brand of your online presence is a very important part of establishing your online reputation. More is at stake since the influence Big Tech now has over how online reputations are received is increasing. If done incorrectly, it could mean quickly burying your business’ image in a hole.
If done well, your online presence can have a strong, far-reaching impact on your target audience and potential customers. This successful outcome is usually achieved with the help of an experienced and effective digital marketing team behind your efforts, like at OCGnow for example. We monitor your brand’s performance to keep it relevant to your audience and keep it speaking their language.
Impacting your consumer with the message of your product or service is a fundamental part of digital marketing. With all the competition for the attention of your consumer in their everyday life, you have to stand out to get recognition! The recent influence of the COVID-19 pandemic on our society illustrates this pillar of digital marketing rather well. The virus is affecting the way of life for people all over the world.
Aligning your product or service in a way that delivers hope, solutions, entertainment, or pleasure during this time will significantly increase the impact of your product or service as well. Relationally, people flooding to the internet to shop for answers for these very things are also increasing.
The numerous benefits of investing in digital marketing, paired with the unexpected yet growing presence of the COVID-19 pandemic, has created a flood of online entrepreneurial activity like never before. If you would like some professional support for your brand monitoring, give OCGnow a call at 904-600-3600 today.
