Social networks and other internet platforms like blogs have become an indispensable part of marketing, and it’s with good reason. According to Statista, a leading statistics portal, the global social media usage rate was 49% (3.6 billion people) as of January 2020.By 2025, this figure is expected to rise to nearly 4.41 billion. With this many people spending time online, it’s no wonder that about 91% of business-to-business (B2B) marketers use content marketing.
Unfortunately, few individuals and companies have mastered the art of creating interesting content. Simply sharing your content via popular social networks, internet platforms like blogs, and discussion forums isn't enough. Your content won’t fulfill its purpose unless it can attract consumer engagement no matter where it is published.
If your content doesn’t seem to attract the level of engagement you desire, then this article is for you. Here are four tips on how to create highly sharable social media content.
1. Use Smart Structuring.
Internet users tend to scroll through pages quickly, and long paragraphs are often ignored. Make sure that you format your content in such a way it highlights key information. Some great ways of achieving this include the use of bullet points, numbered lists, infographics, and headers.
2. Understand your audience’s needs.
Consumers are always looking for new resources that add actual value to them. As you create your content, keep your audience’s needs in mind and determine how best your content will address them. The bottom line is, your audience is more likely to share your content if it appeals to them.
3. Engage the audience.
The most sharable content has the power to spark a fire, generate discussions, and invoke people to want to speak up. Asking your audience questions and interacting with them in the comment section is an excellent way of engaging with them.
4. Offer convenient sharing options.
Let’s face it! We all tend to be a little bit lazy, even when it comes to the simplest things. Accordingly, people are more likely to share your content if they can easily access the sharing options. Always include a toolbar with the various social networks in a strategic position for easy access. And with that, you should be one step closer to a phenomenal digital marketing strategy.
However, at OCGnow, we understand that creating sharable content is easier said than done. If you experience any challenges, give us a shout at (904) 600-3600 and our team of certified digital marketing experts will guide you through it.
