Chances are, not many people are aware of the popularity of print advertising, like in newspapers and magazines, that still exists today. Despite the consistent use of smartphone for just about every possible facet of our daily life that we want to enhance, monitor, and share with others, print advertising is still fully operational for businesses both big and small across the country. In today's post, we will illustrate the benefits of choosing online video advertising over traditional print advertising, and the different ways to implement these benefits into your business marketing strategy.
This illustration is of a business owner that provides home construction and remodeling services. He followed the advice of a friend and created a Youtube channel for uploading videos of informational content and documented projects he has worked on in his local area. Over time, and with the help of a local marketing agency for proper search engine optimization of his video and website content, the business owner has been accumulating a steady stream of traffic to his channel and website as well as subscribers to his channel waiting for more videos.
This same business owner has subscribed to prominent magazines of relevant competitors in the home remodeling and construction industry. He discovered that the amount of subscribers to some of these magazines were similar to the following he has obtained on his Youtube channel. He also located some full-page advertisements of other competitors in the magazines and discovered they had paid around 00,000!
A very important factor that comes into play when comparing these two forms of advertisements lies in the "shelf life" of the two forms of content. For example, as a magazine advertiser, it is highly likely that the issue your audience has received will not stick around through the next month when they receive another issue of the subscription. On the other hand, as an online video creator, you can invest the same amount of money into a professional video that, once uploaded, will remain in your channel indefinitely. It will also be featured next to other great pieces of content you provide in an attractive archive of information.
Here is a practical look at an example of advertising with online video: If the cost of advertising on a video that has obtained roughly 500,000 views was 10 cents per view, the views would have cost at least $50,000 to the advertiser. Remember the
00,000 full-page print advertisement mentioned earlier?
In conclusion, the amount of profit that can be made on online video advertising is immense compared to some forms of traditional print advertising. If you would like to know more about how you can implement a no-nonsense advertising strategy for your business with great profits, give OCGnow a call today at (904) 600-3600 and schedule a FREE evaluation of your current strategies. We will Do It or Pursue It for the success of your business!
