Whether you have hired a digital marketing agency for managing your small business advertising, or you are doing the brunt of the work yourself, chances are you may have asked yourself the following question: “Which is better, SEO or PPC?” In the content below, we will explain what the difference is between the two as well as which one you might want to end up investing in! We will begin with a common summary of both of these two advertising methods.
PPC stands for Pay Per Click. It is a form of paid advertising that can scale as quickly and as high as you want. Essentially, the more money you spend, the more traffic you will get, and it begins immediately. You are able to target specific locations to promote your business in as well as a specific time those advertisements are made available to your audience.
SEO stands for Search Engine Optimization. This form of organic advertising is free and more effective at generating traffic over time. Slowing down on your SEO will not decrease the traffic you have previously built. Lastly, the incentive to click on your SEO links are high because they target individuals that are already performing searches on the topic at hand.
To answer your question, and that of so many other business owners, of which one is better – we claim that they are both important! Both avenues are a profitable form of advertising your business, and with the amount of online businesses that are created all of the time, utilizing both methods is a good idea.
Some specific marketing strategies that you may come up with could possibly lean on SEO as a more sensical option. A certain audience you want to reach for an individual promotion might be more fitting for a PPC campaign. Either way, leveraging only one of the two options won’t help you reach the full potential of your advertising efforts. If you are looking for a way to put the two forms of advertising together to make a powerhouse strategy to boost growth and sales for your business, give our team of dedicated digital marketing professionals a call at OCGnow at (904) 600-3600 today and request a free evaluation of your business.
