Branding refers to an entire compilation of elements that create the face of your company, including its voice, feel, and general atmosphere. This article will detail 5 elements that are necessary for establishing a successful brand for your business that our professional marketing individuals will use to formulate a bang-for-your-buck brand.
1. Your Company Logo
We approach the logo space with a fresh mind that is looking to make an impact with as little as possible. Too much or too little won’t do, and we have the experience to dress up your image with a logo that performs with the same heart your product or service does.
2. Your Company Fonts
One to two fonts, of which might even show up in the logo, are another vector of personality. They provide the words needed to communicate to your consumer everything they need to know about your brand, with an appearance that speaks for itself!
3. Colors of Your Company
The color palette associated with your business has an immense impact on your audience. Utilized to communicate the heart and emotions of your brand, colors are carefully determined to style the psychological delivery.
4. Your Company’s Texture
Associating your brand with a texture or pattern is a powerful way to provide an almost tactile experience for your consumers. Yet another facet of perception to use to express your brand, a significant pattern or texture can strengthen the impact and ability to recall their experience coming in contact with your product or service.
5. Style of How Your Company Does Business
Consistently approaching your audience and providing them with a unique experience associated with your brand, like with a special style of photography, for example, is another solid way to solidify your brand with your audience.
Are you looking to transform your brand or build one from the ground up that will rank with your competition? Give OCGnow a call today at (904) 600-3600 and ask for more information about our complete branding services.
