As you may have already heard, video content is leaps and bounds ahead of other types of marketing content. It is 600% more effective than print and direct mail combined, and 63% of businesses utilize video in their marketing strategies for that reason. Our team of local marketing professionals here at OCGnow in Columbia, TN has developed a savvy for video marketing to help our clients reach the success their business needs.
Social media is an environment where media is very heavily consumed. This is one of the top facets of your marketing that you want to be sure to align video content with your objectives. These objectives might look like driving more traffic to your website, building trust in your brand, and generating sales. Our team recently sat down with a client and developed a video content strategy for their social media representation. Here are the following types of video content that were considered:
Branded & Product Videos
These videos act as sales boosters, highlighting your brand, as well as the products and services you provide. Since there isn’t much of a message to deliver, there is plenty of room to be creative to attract attention.
Animation
Moving pictures and animations work well for just about any objective. They can effectively encourage engagement, as well as educate your audience on your product or service.
Listicles
This form of content is among the most popular, being as they are very easy for the audience to digest. Turning important information into a video can surely boost shares of your content.
Interview sessions
What better way to build the trust and credibility of your business by interacting with an influencer, thought leader, or expert in a meaningful way? They attract your audience’s curiosity and attention and communicate an association with the credibility of the expert as well.
Live Streaming Events
Engagement and conversions are the pinnacles of live streaming content. Sharing a behind-the-scenes look at your brand, hosting an interesting and memorable event, or even broadcasting the interview conversations with an influencer will get people on board.
How-To, DIY & Educational Videos
A very simple aspect of a video content strategy is to turn the information content your business is already creating into videos! A high ranking blog post, when turned into a simple slideshow or another stand-alone video, can really carry out the value of the information and score some more shares.
