You are probably reading this article because you have made the decision to invest in marketing services for your business. Perhaps you’re making sales as a steady enough rate, but you want to see your business grow. This was the case with a small business owner in Columbia, TN and what brought them to give us a call regarding implementing some marketing services to help gain brand exposure in their area. The next steps outlined below detail the onboarding process they experienced when becoming a part of our clientele here at OCGnow, and what you could expect if you too decide to discuss the wide variety of marketing solutions we provide to help bring your business success.
A three stage approach was taken with the small business owner to begin establishing the most important points that marketing efforts need to address and represent a business most effectively. These requests were made for resources regarding brand assets like logo and color schemes, access to current websites and social media accounts, and an explanation of the desired voice, or personality, of their brand. All of these steps were made simple with a visual aid to keep things as simple and actionable as possible.
Collecting brand information and assets is similar to meeting someone new and asking them their name and where they are from. It is a process of gathering the most fundamental yet important information about them, especially how they represent themselves to the world from those traits. The examples below are of these types of information you would be asked for when introducing your business to our team:
- Name of yourself and your location
- Current website link if applicable
- Current logos and other brand artwork is available
- Any other media resources you feel portray your brand effectively
- Any current business mission, vision, or philosophy statements
The next step is for our team to gain access to any existing account or profiles your business is currently utilizing as a means of displaying your online presence. It is important that all areas of representation are displaying your brand uniformly, keeping it reliable by being strong and consistent. This step is often as easy as providing us with your social media handles and usernames and accepting requests for granting access to our team of administration of those accounts. Some direct access will be requested, and any additional help for getting information from previous marketing partners or other parties involved will be provided to make this step as easy as possible.
Lastly, the “language” your business speaks is crucial for our team to understand. We will ask questions similar to the following examples to get a better feel for your business so we can address your consumers in the best possible way.
- What does your business offer?
- Who is your ideal customer base?
- What do you feel is the most important aspect of your business?
- What problems is your business aimed at solving?
If you are looking for a marketing team to boost your business up and help it achieve recognition in your industry, give OCGnow a call at (904) 600-3600 today to begin this onboarding process as the first step toward a successful online presence.
