Are you looking for ways to make your storefront sign stand out?
Noticeable storefront signs are crucial for the overall success of any business. They help to attract attention from potential customers and promote walk-ins. This way, a striking storefront sign ultimately leads to increased sales and greater revenues for your business. Impressive storefronts are also a useful marketing tool that allows you to advertise your business at a lower cost. They permanently highlight your brand’s name, logo, and tagline to all the people passing by your store therefore evident storefront signs can be used to enhance brand recognition.
Moreover, eye-catching storefront signs are also important for helping customers find your business location. Whether it’s a new customer or old, a striking storefront sign ensures that people face no difficulty in locating your business. As a result, you won’t be turning away any customers simply because they couldn’t find your business due to poor signage. Continue reading this article to find out how to make your storefront sign stand out on a busy street.
Use Contrasting Colors
Using contrasting colors in your storefront sign is one of the simplest yet most effective techniques for designing a visually appealing sign. Never underestimate the power of colors as they play a huge role in making your brand more memorable and highlighting your business to your customers.
This is why you should always be careful when choosing the background color of your storefront sign. Never choose a color that will make it difficult for people to read the main message on your storefront sign. Instead, choose colors that highlight the message you’re trying to share with your audience.
Consider Adding a Simple Border
Another technique that will allow you to draw attention to the center of your sign is adding a border. A simple border is useful for regulating the reading space of a sign and for bringing focus to its center. This is why using a border in the design of a storefront sign significantly increases the reading speed of the audience. As a result even the customers, who catch only a glimpse of your storefront sign while driving past your store, will be able to read your sign.
Always Add Graphics
The next tip we have for you to make your storefront sign stand out from the crowd is to add graphics. Humans are highly visual beings and this is why adding graphics to a storefront sign greatly helps your business get noticed. Moreover, adding your business logo on your storefront sign will also give you the opportunity to build brand awareness and showcase professionalism.
Keep Things Simple
The last piece of advice we have for you is to keep things simple. With the attention span of customers continuously getting shorter, it is important for business owners to use clear and precise signage. Too much text or graphics on a storefront sign can simply become distracting and discourage people to read it. This is why it’s important to only include the necessary information and keep things simple.
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