Thomas Jefferson once described coffee as, “The favorite drink of the civilized world.” It doesn’t matter if you are in Italy, where coffee is traditionally a quintessential part of life, or in The United States, where it’s enjoyed to provide your morning boost or to simply warm your soul, coffee has a way of bringing people together. There is nothing like getting together and connecting over coffee, and Farm City Coffee, located in the Nashville Farmers’ Market, is the perfect place to connect with others while enjoying your favorite coffee creation!
When Amy Croger, the owner of Farm City Coffee, decided it was time to brand her cafe, she knew there was only one company that could create the “WOW!” she was looking for so she gave us a call.
While brainstorming the look she would like to represent her business, Amy was drawn to the idea of a tractor because she wanted to call attention to her dedication to supporting Tennessee farms by sourcing 95% of her ingredients there. Amy also wanted her branding colors to be bright pink, black, and gold which worked well to bring the serenity of the farm and the excitement of the city together. Once she described her vision to Torrence, our talented graphic designer, he created an illustration of a tractor and incorporated her brand colors around the artwork. The final design included the tractor sitting in front of the Nashville skyline and a bright pink sky.
Once the centerpiece for this branding project was complete, it was time to work on the other elements necessary to bring this cozy yet trendy cafe together. To complete the look we fabricated and installed the following items for the coffee shop:
Menu Boards
Digital graphics were directly printed onto two 36” x 24”, ¼” thick menu boards made of PVC. The boards were hung directly behind the ordering counter so customers could easily read and order the delicious coffee delights Farm City Coffee has to offer.
Window and Wall Graphics
A gold and black window graphic which says “Craft Roasted” was printed on high-quality vinyl and applied to the front window of the cafe. The larger graphic that included the tractor and the Nashville skyline was printed on 49” x 63” high-quality vinyl and was installed on the white textured brick wall at the back of the coffee bar. To complete the look, we had to show some love to the state of Tennessee so a bright pink heart was placed next to the Farm City logo inside of two 48” x 26” vinyl silhouettes of the state.
Once the job was complete, we quickly realized that we had another satisfied customer in Amy. The finished look is sure to add a touch of cheer to her and the customers of Farm City Coffee for many years to come! If you are opening a new business or moving an existing one and would like to update your look give us a call. Our brilliant graphics team would love to create something you are sure to love! 12-Point SignWorks, (615) 595-6564
